For many equipment vendors, the sales process breaks down at the same point: price. Even when buyers see the value of your equipment, upfront cost becomes a sticking point. Prospects hesitate, deals stall, and competitors who offer easier payment solutions often win the business.
This is where vendor financing programs change the game. By integrating financing directly into the sales process, vendors make it easier for customers to say “yes” without waiting for bank approvals or draining working capital. Instead of losing opportunities, you create a pathway for more buyers to purchase the equipment they need now.
At Financial Partners Group (FPG), we’ve seen this dynamic play out thousands of times. Vendors who align with the right financing partner not only close more sales — they grow faster, serve customers better, and stand out in a crowded market.
Today’s equipment vendors face mounting headwinds:
The result? Missed opportunities and shrinking margins for vendors who lack a frictionless solution.
Vendor financing programs are structured partnerships between equipment sellers and financing providers that allow customers to secure financing directly at the point of sale.
Instead of buyers seeking outside funding — and risking delays or declines — the vendor can offer a seamless path to financing during the purchasing process.
Why does this matter?
Simply put: vendor financing programs make equipment more accessible, helping vendors convert hesitant prospects into paying customers.
When implemented effectively, vendor financing programs deliver measurable advantages:
Customers are more likely to purchase when financing is readily available. FPG partners report approval ratios as high as 90%, which translates directly into more closed deals.
Financing spreads out costs, enabling buyers to choose upgraded or additional equipment. That means bigger average ticket sizes and more revenue per customer.
By solving a critical business pain point — access to capital — vendors position themselves as trusted advisors, not just sellers. This creates stickier customer relationships and more repeat business.
In industries where products are similar, the ability to offer flexible, customer-friendly financing is a key differentiator. Vendors with financing programs stand out as full-service providers, not just equipment suppliers.
At the heart of every program is an equipment vendor partnership with a financing provider. Here’s how the model typically works:
This collaborative approach reduces administrative burden for vendors while giving customers confidence in a streamlined, professional financing experience.
At FPG, we’ve built vendor programs designed to remove friction and fuel growth. With over $2.5 billion funded and a 90% approval rate, we’ve empowered more than 3,000 customers nationwide.
One vendor reported a 30% increase in pipeline after integrating FPG’s financing solutions. Others describe FPG as “more than just a lending partner — an essential part of our team.”
This isn’t about pushing transactions. It’s about building true partnerships that empower vendors to sell more, grow faster, and serve their customers better.
For today’s equipment vendors, offering financing isn’t a “nice-to-have.” It’s a competitive necessity. Without it, deals are lost to hesitation, cash flow concerns, or better-prepared competitors.
By embracing vendor financing programs and forming strong equipment vendor partnerships, vendors unlock new growth potential: higher close rates, bigger deals, happier customers, and long-term differentiation.
At FPG, our mission is simple: Here to help you grow. With flexible structures, human-first support, and a proven track record, we make financing easier for your customers — and sales stronger for you.