If your sales team is losing deals, it's probably not because your product isn’t right—it’s because your customer’s budget isn’t.
In today’s capital-conscious market, many business buyers are forced to delay or scale back purchases not due to lack of interest, but because they can't afford the full cost upfront. That’s where vendor financing programs come in.
By offering financing at the point of sale, vendors and resellers can remove cost as a barrier, help customers say yes faster, and boost overall sales performance. Whether you're selling industrial equipment, software, or medical devices, integrating financing is one of the most effective ways to drive growth in B2B.
Vendor financing programs allow product vendors or resellers to offer structured payment options to their customers, typically through a third-party financing partner.
There are two common models:
You, the vendor, act as the lender, extending credit, collecting payments, and assuming financial risk. This model offers control but requires licensing, capital, and back-office infrastructure.
You partner with a third-party financing provider who underwrites and manages the financing. The program is often branded under your company name and embedded in your sales process, but the risk is handled externally.
This second approach is ideal for most vendors, especially those looking to move fast without added operational complexity.
Offering financing doesn’t just help the buyer—it transforms how you sell. Here's what vendors can expect:
When you offer a financing solution, you're not just selling a product—you’re solving a business problem. Your customers benefit in tangible ways:
You don’t need to build a finance department to start offering payment options. Here’s how to implement a vendor financing program that works:
Choose a partner with deep experience in your industry, fast approvals, and white-label capabilities.
Embed financing offers into quotes, proposals, and product pages. Treat it as a core value, not an afterthought.
Ensure your reps understand how to present financing clearly and confidently as a tool to help the customer.
Real-time financing estimates on your site or in sales conversations help buyers make informed decisions faster.
A mid-size industrial equipment vendor partnered with FPG to launch a white-labeled vendor financing program. They embedded financing options directly into their digital quoting platform.
Within 6 months:
Customers appreciated the ability to acquire essential equipment without waiting on internal budget cycles, and the vendor gained a competitive edge in a crowded space.
Not if you partner with a third-party provider like FPG. We handle underwriting, approvals, and collections—so you focus on sales, not risk.
You don’t need one when working with a licensed financing partner. They carry the compliance responsibility, not you.
It’s simple. Your sales rep or website provides a quote, the customer submits a quick application, and decisions are often made within hours.
Vendor financing programs aren’t just a nice-to-have, they’re a proven way to accelerate sales, add value for customers, and stand out in a price-sensitive market.
Whether you're new to financing or ready to expand your existing program, FPG helps you launch and scale with confidence.
FPG offers white-labeled vendor financing programs that help your customers say yes—without delay. From branded application tools to expert support, we make it easy to offer financing that fits your business.