You're working hard to move equipment. Your sales team is active, your pipeline is decent, and your product is solid. But still—some deals stall. Others disappear entirely after pricing discussions.
What’s going on?
More often than not, it’s not your product that’s the problem—it’s the payment barrier. Today’s customers are cautious. They want flexibility. They need working capital for operations, and a large upfront equipment purchase feels like a risk they can’t take.
If you’re not offering financing options, you’re asking your customers to find their own solution—or walk away. That’s why more and more equipment sellers are building vendor financing programs into their sales process.
But what stops many from doing it? Let’s explore the objections—and how a partner like FPG eliminates them.
Offering financing might sound like a good idea—until you imagine the overhead. If you’ve ever said or thought…
…you’re not alone. These are the most common concerns we hear from vendors. And while valid, they’re usually based on outdated assumptions about how vendor financing works.
Let’s break them down.
Short answer: Not with the right partner.
When equipment vendors think about offering financing, they often imagine extending credit themselves or taking on financial liability. But that’s not how modern vendor financing programs work—especially with FPG.
✅ No financial exposure: You don’t loan the money or hold any paper. FPG (and our 25+ funding partners) do.
✅ No customer collection risk: You still get paid upfront. The financing relationship is between FPG and the customer.
✅ No regulatory burden: You’re not operating as a lender. You’re simply enabling access to capital through a trusted financing partner.
Bottom line: FPG handles the risk. You get the sale.
It doesn’t have to be. In fact, a well-designed vendor financing program is cost-neutral—or even revenue-positive.
You don’t need to hire staff, stand up systems, or fund the deals. When you partner with FPG, there are:
Instead, you’re simply enabling financing options for your customers. You can even white-label the experience so it feels like a seamless extension of your brand.
And remember: vendors who offer financing typically see:
Financing isn’t a cost—it’s a growth lever.
Traditionally? Yes. Today? Not at all.
Managing applications, approvals, documentation, funding, and customer service used to require internal teams and complex workflows. That’s no longer the case.
When you partner with FPG, you’re not building a back-office operation—you’re plugging into one that already exists.
Here’s what FPG handles for you:
Your role? Present the financing option. We do the rest.
That’s how risk-free customer financing becomes a reality.
Let’s pull back the curtain.
A true vendor financing partner isn’t just a lender—they’re an extension of your sales and service team. At FPG, we’ve designed our program to make financing simple for you and your customers.
Here’s how it works behind the scenes:
Your buyer submits a simple application (often digital, co-branded with your logo). FPG underwrites the deal, leveraging our 25+ lending partners to find the best structure based on credit profile, equipment type, and term needs.
From deferred payments and seasonal plans to unsecured working capital add-ons, we build packages that match your customer’s cash flow—helping you overcome objections without cutting price.
We prepare all documents and contracts via DocuSign—no printing, faxing, or chasing signatures. We also ensure everything is compliant and transparent.
You get paid directly—fast. FPG manages all disbursements, customer confirmations, and lender coordination. We don’t sit on deals. We push them through.
Our human-first model means your customers talk to real people with real answers. We handle their financing questions so you don’t have to.
You sell. We finance. Your customer gets what they need—fast, simple, and affordable.
Still on the fence? Here’s what a risk-free customer financing program can unlock for your business:
✅ Increase revenue without increasing headcount
✅ Win deals you’d otherwise lose to budget objections
✅ Enable customers to buy now and preserve their cash
✅ Deliver a smoother, more professional buyer experience
✅ Build loyalty by solving a real customer pain point
And because FPG handles the administration, there’s no operational drag on your team.
No cost. No risk. No friction. Just more closed deals.
Setting up your own vendor financing program doesn’t require lawyers, new hires, or a systems overhaul. Here’s how it works with FPG:
We’ll learn about your business, product, and buyer profile—then recommend a financing approach that fits your goals.
📞 Call us at (603) 696-7076 to get started.
We’ll deliver co-branded digital apps, marketing materials, and sales enablement tools. Your team will be trained and ready to offer financing confidently.
As your financing partner, we handle credit, documentation, and funding. You focus on sales. We’ll keep the pipeline moving.
Want to see what that looks like? Read more about how FPG powers vendor financing programs.
Customer financing doesn’t have to be risky. Or expensive. Or complex.
With the right partner, it’s a growth strategy that helps you close more deals, delight more customers, and expand your market—without adding cost, risk, or admin to your business.
FPG is here to make that happen.
We’ve helped over 1,000 equipment vendors across 23 industries integrate financing seamlessly into their sales process—and we’re ready to help you do the same.
Let’s build a vendor financing program that works for your business—and your customers.
📞 Call (603) 696-7076 or connect with us today
💬 Ask about our white-label options and co-branded digital apps
📩 Prefer email? Reach us at partners@financialpc.com
FPG: Here to help you grow.