The Hidden Reason You're Losing Deals

You're working hard to move equipment. Your sales team is active, your pipeline is decent, and your product is solid. But still—some deals stall. Others disappear entirely after pricing discussions.

What’s going on?

More often than not, it’s not your product that’s the problem—it’s the payment barrier. Today’s customers are cautious. They want flexibility. They need working capital for operations, and a large upfront equipment purchase feels like a risk they can’t take.

If you’re not offering financing options, you’re asking your customers to find their own solution—or walk away. That’s why more and more equipment sellers are building vendor financing programs into their sales process.

But what stops many from doing it? Let’s explore the objections—and how a partner like FPG eliminates them.

Common Objections to Offering Customer Financing

Offering financing might sound like a good idea—until you imagine the overhead. If you’ve ever said or thought…

  • “We can’t manage financing internally.”

  • “That’s too much risk for our business.”

  • “We don’t have the team to run a finance program.”

  • “Sounds expensive to set up and maintain.”

…you’re not alone. These are the most common concerns we hear from vendors. And while valid, they’re usually based on outdated assumptions about how vendor financing works.

Let’s break them down.

Is Customer Financing Risky for Vendors?

Short answer: Not with the right partner.

When equipment vendors think about offering financing, they often imagine extending credit themselves or taking on financial liability. But that’s not how modern vendor financing programs work—especially with FPG.

✅ No financial exposure: You don’t loan the money or hold any paper. FPG (and our 25+ funding partners) do.

✅ No customer collection risk: You still get paid upfront. The financing relationship is between FPG and the customer.

✅ No regulatory burden: You’re not operating as a lender. You’re simply enabling access to capital through a trusted financing partner.

Bottom line: FPG handles the risk. You get the sale.

Is It Expensive to Offer Financing?

It doesn’t have to be. In fact, a well-designed vendor financing program is cost-neutral—or even revenue-positive.

You don’t need to hire staff, stand up systems, or fund the deals. When you partner with FPG, there are:

  • ❌ No upfront program fees

  • ❌ No software licensing costs

  • ❌ No capital requirements

Instead, you’re simply enabling financing options for your customers. You can even white-label the experience so it feels like a seamless extension of your brand.

And remember: vendors who offer financing typically see:

  • 🔹 Increased close rates

  • 🔹 Higher average order values

  • 🔹 Faster deal velocity

Financing isn’t a cost—it’s a growth lever.

Is It Hard to Administer a Financing Program?

Traditionally? Yes. Today? Not at all.

Managing applications, approvals, documentation, funding, and customer service used to require internal teams and complex workflows. That’s no longer the case.

When you partner with FPG, you’re not building a back-office operation—you’re plugging into one that already exists.

Here’s what FPG handles for you:

  • Credit application review and approval (often within hours)

  • Customer communication and education

  • Documentation and contract management

  • Funding coordination

  • Payment servicing

  • Post-sale support

Your role? Present the financing option. We do the rest.

That’s how risk-free customer financing becomes a reality.

What a Vendor Financing Partner Like FPG Actually Handles

Let’s pull back the curtain.

A true vendor financing partner isn’t just a lender—they’re an extension of your sales and service team. At FPG, we’ve designed our program to make financing simple for you and your customers.

Here’s how it works behind the scenes:

1. Customer Credit Evaluation

Your buyer submits a simple application (often digital, co-branded with your logo). FPG underwrites the deal, leveraging our 25+ lending partners to find the best structure based on credit profile, equipment type, and term needs.

2. Flexible Financing Structures

From deferred payments and seasonal plans to unsecured working capital add-ons, we build packages that match your customer’s cash flow—helping you overcome objections without cutting price.

3. Documentation and Contracting

We prepare all documents and contracts via DocuSign—no printing, faxing, or chasing signatures. We also ensure everything is compliant and transparent.

4. Funding

You get paid directly—fast. FPG manages all disbursements, customer confirmations, and lender coordination. We don’t sit on deals. We push them through.

5. Customer Support

Our human-first model means your customers talk to real people with real answers. We handle their financing questions so you don’t have to.

You sell. We finance. Your customer gets what they need—fast, simple, and affordable.

Benefits of Offering Equipment Vendor Financing Through FPG

Still on the fence? Here’s what a risk-free customer financing program can unlock for your business:

✅ Increase revenue without increasing headcount
 ✅ Win deals you’d otherwise lose to budget objections
 ✅ Enable customers to buy now and preserve their cash
 ✅ Deliver a smoother, more professional buyer experience
 ✅ Build loyalty by solving a real customer pain point

And because FPG handles the administration, there’s no operational drag on your team.

No cost. No risk. No friction. Just more closed deals.

How to Offer Customer Financing in 3 Simple Steps

Setting up your own vendor financing program doesn’t require lawyers, new hires, or a systems overhaul. Here’s how it works with FPG:

Step 1: Talk With Our Team

We’ll learn about your business, product, and buyer profile—then recommend a financing approach that fits your goals.

📞 Call us at (603) 696-7076 to get started.

Step 2: Launch Your Program

We’ll deliver co-branded digital apps, marketing materials, and sales enablement tools. Your team will be trained and ready to offer financing confidently.

Step 3: Start Closing More Deals

As your financing partner, we handle credit, documentation, and funding. You focus on sales. We’ll keep the pipeline moving.

Want to see what that looks like? Read more about how FPG powers vendor financing programs.

Final Takeaways: Don’t Let Financing Fears Cost You Sales

Customer financing doesn’t have to be risky. Or expensive. Or complex.

With the right partner, it’s a growth strategy that helps you close more deals, delight more customers, and expand your market—without adding cost, risk, or admin to your business.

FPG is here to make that happen.

We’ve helped over 1,000 equipment vendors across 23 industries integrate financing seamlessly into their sales process—and we’re ready to help you do the same.

Ready to Offer Financing the Easy Way?

Let’s build a vendor financing program that works for your business—and your customers.

📞 Call (603) 696-7076 or connect with us today
💬 Ask about our white-label options and co-branded digital apps
📩 Prefer email? Reach us at partners@financialpc.com

FPG: Here to help you grow.