In today’s economic climate, equipment vendors face more friction than ever: slower sales cycles, tighter budgets, and customers who are hesitant to commit due to upfront costs. If you’re in sales or management at a manufacturing, construction, or medical equipment company, you know the frustration.

But what if there were a way to reduce objections, shorten the sales cycle, and even increase the size of every deal?

That’s exactly what vendor financing programs make possible.

When used strategically, equipment financing for vendors doesn’t just support your customer—it transforms your sales engine. In this guide, we’ll break down how these programs work, the five biggest ways they help you close more business, and how a partner like FPG can help you get started without building an internal financing team.

What Is a Vendor Financing Program?

A vendor financing program is a partnership between an equipment vendor and a financing provider that enables the vendor to offer payment options directly to their customers at the point of sale.

Instead of your buyer needing to secure capital on their own (which can delay or even kill the deal), you bring a financing solution to the table—one that helps them say “yes” faster, and with confidence.

Think of it as embedding equipment financing into your sales process.

You maintain control of the customer experience. The financing partner does the heavy lifting—credit review, funding, documentation, and payment structures. And the customer walks away with the equipment they need and a payment plan that fits their budget.

5 Ways Vendor Financing Programs Help Boost Equipment Sales

Let’s break down the top five ways vendor financing programs help vendors sell more, faster, and with less friction.

1. Overcome Price Objections Instantly

Many potential buyers hesitate when faced with the total cost of equipment. Financing reframes the conversation from total price to affordable monthly payments.

Instead of selling a $75,000 machine, you’re offering a $1,400/month solution that helps their business grow.

This change in framing makes your offer more accessible to budget-conscious customers—especially SMBs—and helps you move conversations forward confidently.

2. Accelerate the Sales Cycle

Waiting on a bank to approve financing—or on a customer to move money around or decide if they want to pay cash—can stall a deal before it even starts. With a partner like FPG, your customers can get approved in as little as 2–4 hours with application-only financing up to $750,000.

That kind of speed removes unnecessary steps and keeps momentum on your side. You get paid faster. Your customer gets their equipment sooner. Everyone wins.

3. Increase Deal Size and Order Value

Financing increases customer purchasing power. When upfront cash isn’t a limiting factor, customers often invest in:

  • More equipment

  • Higher-tier models

  • Complementary accessories or upgrades

FPG vendor partners have reported up to 30% increases in sales pipeline by integrating financing options into their sales process.

4. Reach More Buyers with Flexible Credit

Traditional lenders often say “no” to businesses that don’t fit a narrow credit profile. That’s lost opportunity—for you and your customer.

FPG solves this with access to 25+ strategic funding partners, allowing for greater flexibility across industries and credit tiers.

This means you can close more deals across a wider range of customers—without risking your reputation on approvals that fall through.

5. Deliver a Better Buyer Experience

When you provide a seamless, supportive financing process, your customer walks away feeling empowered—not burdened.

With FPG, vendors can offer:

  • Deferred and seasonal payment options

  • One point of contact for all deals

  • Custom branded applications and co-marketing materials

This high-touch approach improves customer satisfaction and helps turn one-time buyers into loyal, long-term relationships.

Real-World Scenario: How Vendor Financing Makes a Difference

Let’s look at a hypothetical example:

Vendor: A distributor of high-end CNC machines
Buyer: A midsize manufacturing company expanding production capacity
Challenge: Buyer can’t front $150,000 without disrupting cash flow
Solution: Vendor offers structured financing through FPG
Outcome: Buyer is approved in as fast as 4 to 8 hours, no later than48 hours for a deferred payment plan, enabling them to get the machine now and make payments after their new contracts kick in.

The result?
The vendor closes a six-figure deal.
The buyer boosts revenue.
And both come back for more.

How to Set Up a Vendor Financing Partnership

You don’t need to build an internal finance team to offer payment options. Partnering with a provider like FPG makes it easy and efficient.

Here’s how to get started:

Step 1: Schedule a Consultation

Speak with an FPG financing expert to discuss your sales process, customer profiles, and goals.

📞 Call (603) 696-7076 to get started.

Step 2: Customize Your Program

We’ll work with you to design a financing program that aligns with your sales process—including digital applications, co-branded materials, and on-demand support at trade shows and events.

Step 3: Launch and Enable Your Sales Team

FPG provides onboarding, training, and ongoing support so your team feels confident offering financing to every qualified buyer.

Step 4: Track, Optimize, Grow

With real-time reporting, pipeline visibility, and fast funding, you’ll be able to monitor performance and continuously improve how financing fuels your growth.

Final Takeaways: Why Financing Is a Must-Have for Today’s Vendors

To recap:

✅ Vendor financing programs help you sell more equipment
 ✅ They eliminate price barriers and cashflow constraints
 ✅ They speed up deals and increase average order value
 ✅ They enable you to serve more customers, even with imperfect credit
✅ And they position your business as a true solutions partner, not just a vendor

Ready to Boost Sales with Financing?

FPG isn’t just a financing provider. We’re a strategic partner—available, responsive, and ready to help you grow.

Let’s build a financing program that makes your equipment easier to buy and your sales team more successful.

📞 Call us at (603) 696-7076 or learn more about how FPG supports vendor partnerships.