Selling packaging equipment has never been more challenging—or more important. Whether you're offering automated labeling systems, conveyorized packing lines, case erectors, or shrink-wrapping machines, your equipment plays a vital role in your customer’s production efficiency, product integrity, and throughput capacity.
And yet, even essential equipment sales often get delayed or downsized—not because of value, but because of capital constraints.
Your customer may:
This is where packaging equipment financing comes in. Vendors who offer flexible financing options at the point of sale are no longer just selling equipment—they're selling access, affordability, and growth.
Let’s break down how it works—and how financing programs for packaging equipment sellers are transforming sales pipelines in the industry.
Today’s packaging buyers operate in lean, fast-paced environments. Many are navigating:
Even when packaging equipment is business-critical, buyers can’t always secure internal funding quickly. That creates friction—and friction costs you deals.
Offering vendor financing for packaging eliminates the roadblocks by turning a large capital expenditure into a manageable monthly investment.
|
Challenge |
How Financing Helps |
|
CapEx budget is exhausted |
Financing shifts the spend to OpEx-style monthly payments |
|
ROI is clear, but upfront cost is a hurdle |
Financing aligns payments with expected payback period |
|
Long approval cycles |
Fast credit approvals (often within hours) help buyers act faster |
|
Uncertainty about total cost |
Transparent terms and flexible options build trust and clarity |
💡 Key Insight: Packaging buyers aren't just looking for machines—they're looking for business justification. Financing makes that justification easier.
Now let’s look at it from the vendor’s side.
If you sell or distribute packaging equipment and you're not offering financing, you’re leaving deals on the table. Here’s why:
When buyers can access funding right at the point of sale, they’re more likely to move forward. This is especially true when the financing offer is embedded into your quote or proposal.
Financing reframes the conversation from total price to monthly cost and ROI:
“For $2,100/month, you can increase throughput by 35% and reduce labor costs by 20%.”
That’s a much easier sell than a $98,000 sticker price.
Buyers with limited budgets tend to reduce scope—choosing fewer features or smaller systems. Financing gives them purchasing power, helping you upsell complete packaging lines, extended warranties, and training packages.
When capital funding is the bottleneck, deals stall. Offering financing upfront shortens the decision cycle, letting you close business faster.
📈 Real-World Result: Vendors who integrate financing into their sales process report a 15–25% improvement in close rates and 20% higher average order value.
You don’t have to become a bank to offer financing. You just need a partner who can manage the back-end while you remain the face of the sale.
Here’s how a typical packaging equipment financing program works with a partner like FPG:
You introduce financing as part of your quote or proposal—ideally showing estimated monthly payments alongside the purchase price.
The buyer completes a short credit application (digital or paper). FPG reviews the application, leveraging access to 25+ funding partners to find the best-fit structure.
In most cases, customers receive a decision within 2–4 hours. Contracts are prepared and signed digitally via DocuSign—no need for your team to manage paperwork.
Once the contract is executed, FPG handles the funding. You receive payment according to your normal terms, while the customer makes affordable monthly payments to the lender.
FPG services the financing relationship, handles customer questions, and ensures a smooth experience—so you can focus on selling, not servicing loans.
🛠️ Tip: You can co-brand the application process, promotional materials, and financing quotes—making your business look bigger, more helpful, and easier to buy from.
Not all financing partners are equipped to handle the nuances of packaging equipment sales.
That’s why it’s essential to work with a machinery financing partner that has industrial experience—and knows how to support complex packaging deals.
At FPG, we understand the B2B realities of selling capital equipment—and we’ve built our financing programs to align with how vendors actually sell.
✅ Experience in packaging verticals – From food and beverage to logistics and consumer goods, we’ve helped vendors across the packaging spectrum close more deals.
✅ Fast, flexible structures – Application-only approvals up to $750,000, deferred payments, seasonal structures, and even unsecured working capital when needed.
✅ Sales enablement focus – Co-branded apps, financing calculators, proposal templates, and event support.
✅ No added burden for your team – We do the heavy lifting. You maintain control of the customer relationship.
📞 Want to see how it works? Learn how FPG partners with packaging vendors.
If you’re considering a financing option for your packaging systems, here’s what to expect:
🧠 Remember: Financing isn’t just for budget-conscious buyers—it’s a strategic tool to unlock faster, larger, and more profitable deals.
If you’re selling capital packaging equipment in today’s environment, offering financing isn’t optional—it’s a strategic enabler of growth.
It helps your buyers access the equipment they need now—not months from now. And it helps you close more sales, faster, and with greater long-term value.
With the right partner, you can launch a packaging equipment financing program that integrates seamlessly into your sales process—without risk or added complexity.
Ready to increase deal size, close rates, and customer satisfaction—without adding cost or complexity?
📞 Call us at (603) 696-7076
📩 Or connect with our team to explore a financing partnership: https://financialpc.com/contact
FPG: Here to help you grow.