A Vendor’s Guide to Financing for Packaging Equipment

1. The Financing Gap in Packaging Equipment Sales

Selling packaging equipment has never been more challenging—or more important. Whether you're offering automated labeling systems, conveyorized packing lines, case erectors, or shrink-wrapping machines, your equipment plays a vital role in your customer’s production efficiency, product integrity, and throughput capacity.

And yet, even essential equipment sales often get delayed or downsized—not because of value, but because of capital constraints.

Your customer may:

• Like your solution, but can’t justify the upfront cash outlay.
  
  
• Need to expand capacity, but are waiting on next quarter’s CapEx budget.
  
  
• Want the latest automation features, but settle for a scaled-down system.
  
  

This is where packaging equipment financing comes in. Vendors who offer flexible financing options at the point of sale are no longer just selling equipment—they're selling access, affordability, and growth.

Let’s break down how it works—and how financing programs for packaging equipment sellers are transforming sales pipelines in the industry.

2. Why Financing Matters for Packaging Equipment Buyers

Today’s packaging buyers operate in lean, fast-paced environments. Many are navigating:

• Tight margins and rising input costs
  
  
• Deferred capital budgets
  
  
• Pressure to automate and scale
  
  

Even when packaging equipment is business-critical, buyers can’t always secure internal funding quickly. That creates friction—and friction costs you deals.

Offering vendor financing for packaging eliminates the roadblocks by turning a large capital expenditure into a manageable monthly investment.

Common Buyer Challenges That Financing Solves:

💡 Key Insight: Packaging buyers aren't just looking for machines—they're looking for business justification. Financing makes that justification easier.

3. The Vendor’s Advantage: Boosting Sales Through Customer Financing

Now let’s look at it from the vendor’s side.

If you sell or distribute packaging equipment and you're not offering financing, you’re leaving deals on the table. Here’s why:

✅ Increase Close Rates

When buyers can access funding right at the point of sale, they’re more likely to move forward. This is especially true when the financing offer is embedded into your quote or proposal.

✅ Reduce Pricing Objections

Financing reframes the conversation from total price to monthly cost and ROI:

“For $2,100/month, you can increase throughput by 35% and reduce labor costs by 20%.”

That’s a much easier sell than a $98,000 sticker price.

✅ Expand Deal Size

Buyers with limited budgets tend to reduce scope—choosing fewer features or smaller systems. Financing gives them purchasing power, helping you upsell complete packaging lines, extended warranties, and training packages.

✅ Speed Up Sales Cycles

When capital funding is the bottleneck, deals stall. Offering financing upfront shortens the decision cycle, letting you close business faster.

📈 Real-World Result: Vendors who integrate financing into their sales process report a 15–25% improvement in close rates and 20% higher average order value.

4. How Vendor Financing Programs Work in the Packaging Industry

You don’t have to become a bank to offer financing. You just need a partner who can manage the back-end while you remain the face of the sale.

Here’s how a typical packaging equipment financing program works with a partner like FPG:

🔹 Step 1: Offer Financing at Point of Sale

You introduce financing as part of your quote or proposal—ideally showing estimated monthly payments alongside the purchase price.

🔹 Step 2: FPG Handles Credit Evaluation

The buyer completes a short credit application (digital or paper). FPG reviews the application, leveraging access to 25+ funding partners to find the best-fit structure.

🔹 Step 3: Fast Approval and Documentation

In most cases, customers receive a decision within 2–4 hours. Contracts are prepared and signed digitally via DocuSign—no need for your team to manage paperwork.

🔹 Step 4: Equipment Gets Funded—You Get Paid

Once the contract is executed, FPG handles the funding. You receive payment according to your normal terms, while the customer makes affordable monthly payments to the lender.

🔹 Step 5: Post-Sale Support

FPG services the financing relationship, handles customer questions, and ensures a smooth experience—so you can focus on selling, not servicing loans.

🛠️ Tip: You can co-brand the application process, promotional materials, and financing quotes—making your business look bigger, more helpful, and easier to buy from.

5. Choosing a Financing Partner That Understands Packaging

Not all financing partners are equipped to handle the nuances of packaging equipment sales.

Packaging deals often include:

• Multi-equipment packages (e.g., conveyors + case sealers + labelers)
  
  
• Custom builds or modular configurations
  
  
• Varying asset lifecycles and depreciation schedules
  
  
• Equipment deployed across multiple locations
  
  
• Involvement of integrators or third-party service providers
  
  

That’s why it’s essential to work with a machinery financing partner that has industrial experience—and knows how to support complex packaging deals.

Why FPG Is Built for the Packaging Equipment Industry

At FPG, we understand the B2B realities of selling capital equipment—and we’ve built our financing programs to align with how vendors actually sell.

Here’s what sets us apart:

✅ Experience in packaging verticals – From food and beverage to logistics and consumer goods, we’ve helped vendors across the packaging spectrum close more deals.

✅ Fast, flexible structures – Application-only approvals up to $750,000, deferred payments, seasonal structures, and even unsecured working capital when needed.

✅ Sales enablement focus – Co-branded apps, financing calculators, proposal templates, and event support.

✅ No added burden for your team – We do the heavy lifting. You maintain control of the customer relationship.

📞 Want to see how it works? Learn how FPG partners with packaging vendors.

6. Getting Started: What Vendors Need to Know

If you’re considering a financing option for your packaging systems, here’s what to expect:

What You Need:

• A basic idea of your typical deal sizes, customer profiles, and sales process
  
  
• Commitment to present financing options early in the sales cycle
  
  
• A partner like FPG to handle everything behind the scenes
  
  

What You Don’t Need:

• Internal finance staff
  
  
• Risk exposure
  
  
• Licensing or lending infrastructure
  
  

Quick Win Ideas to Introduce Financing:

• Add a “Monthly Payment Starts At…” line to your equipment quotes
  
  
• Offer limited-time deferred payment promotions (e.g., “Buy now, first payment in 90 days”)
  
  
• Mention financing availability on your website and sell sheets
  
  
• Train your sales reps to bring up financing early—especially with value-focused buyers
  
  

🧠 Remember: Financing isn’t just for budget-conscious buyers—it’s a strategic tool to unlock faster, larger, and more profitable deals.

7. Final Thoughts: Financing Is a Growth Lever—Not a Nice-to-Have

If you’re selling capital packaging equipment in today’s environment, offering financing isn’t optional—it’s a strategic enabler of growth.

It helps your buyers access the equipment they need now—not months from now. And it helps you close more sales, faster, and with greater long-term value.

With the right partner, you can launch a packaging equipment financing program that integrates seamlessly into your sales process—without risk or added complexity.

Learn How FPG Partners With Packaging Equipment Vendors

Ready to increase deal size, close rates, and customer satisfaction—without adding cost or complexity?

📞 Call us at (603) 696-7076
📩 Or connect with our team to explore a financing partnership: https://financialpc.com/contact

FPG: Here to help you grow.