A real person from our partnership team will reach out directly.
Built to Keep Projects Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000, subject to credit approval. Dedicated TeamReal people who understand retail and fueling equipment, equipment sales and vendor programs.
Financing that works at the speed of an equipment sale
Fast decisions matter when an operator is racing a remodel date, a dispenser that just went down or the start of the summer driving season. Speed alone is not enough — sellers also need flexible structures and people who understand the equipment, the operator and the project.
The Equipment Seller's Perspective
Financing should help create the yes — not show up after the no.
Your priority is to move equipment, shorten the sales cycle and protect margin. When financing is treated as an afterthought, the operator may already have decided to keep patching old dispensers, skip the foodservice upgrade or split the project across several budget years.
Sell the payment against the sales
Operators think in gallons, transactions and in-store margin. A monthly payment lets them weigh new equipment against the sales it helps capture.
Keep the forecourt and store together
Presenting financing early keeps dispensers, coolers, foodservice and technology in one project instead of phased out one line item at a time.
Replace before the next breakdown
A down dispenser or failing cooler costs sales every day. Financing makes it easier to replace aging equipment on the operator's schedule rather than in an emergency.
Protect margin
Give customers structure and payment flexibility before discounting the equipment or absorbing installation costs becomes the easiest way to save the deal.
We Speak Convenience Retail
Built around the equipment behind every store and forecourt
FPG finances new and used convenience store, fueling and vending equipment, from a single machine to a full store and forecourt upgrade. We underwrite the buyer and understand that equipment type, condition, resale value and site plans can all influence how a transaction should be structured.
Fuel Dispensers & IslandsRetail and high-flow diesel dispensers, island equipment and pay-at-the-pump hardware.
Tanks & Fuel SystemsStorage tanks, submersible pumps, piping, tank monitoring and leak detection.
EV ChargingFast chargers and charging equipment for stores adding EV service alongside fuel.
Walk-Ins & Reach-In CoolersWalk-in coolers, beer caves, reach-in doors, freezers and ice merchandisers.
Foodservice & Hot FoodOvens, fryers, roller grills, hot cases and prep equipment for food programs.
Beverage & CoffeeFountain, coffee, frozen beverage and dispensed beverage equipment.
Vending & Micro MarketsVending machines, self-checkout kiosks and micro-market equipment.
Store Technology & SecurityPOS systems, payment terminals, digital signage and security cameras.
Selling a remodel or new-to-industry site that spans the forecourt, coolers, foodservice and technology? FPG can structure financing around the complete project rather than one quote at a time.
Why Equipment Sellers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every opportunity.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles, including single-store operators and growing chains
- Fast decisions on straightforward transactions
- Support for multi-asset projects spanning forecourt, store and back room
- A named finance team that works directly with your sales reps
People who understand the equipment and the sale
Convenience retail deals are not generic business financing. The equipment, the installation, the remodel schedule and how the site sells fuel and merchandise all matter. FPG's team works with sellers and operators to structure the transaction around the equipment and the way the store will run.
Your FPG convenience store & fueling finance team
.png)
Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the operator, the equipment and when the new equipment starts producing sales. FPG can structure the sale around the operator's remodel schedule and busy seasons instead of forcing every buyer into the same payment pattern.
Equipment Finance Agreements
Traditional structures for customers that want predictable payments and ownership economics.
Purchase Options
Fixed-term structures designed for customers who intend to own the equipment at the end of the term.
Residual Structures
Options that can reduce scheduled payments when a residual value makes sense for the asset and transaction.
Deferred Payments
Structures that can help an operator get through installation and reopening before regular payments begin.
Seasonal Payments
Payment schedules that can be aligned with busy and slow months, such as the summer driving season.
Step Payments
Lower early payments that step up over the term, useful for new food programs and new-to-industry sites building sales.
Multi-Asset & Remodel Packages
One transaction covering dispensers, coolers, foodservice and technology instead of separate paperwork for each quote.
New & Used Equipment
Financing for new equipment and for qualifying used and refurbished equipment.
Installation and freight can be included alongside the equipment, so operators can finance the complete working project rather than the hardware alone.
How It Works
From equipment quote to funded sale
Your sales team stays focused on the customer and the next project instead of chasing financing paperwork.
1
Quote the Equipment
Your rep builds the proposal around the site, the store format and the sales the operator is planning for.
2
Present Financing
Introduce payment options early instead of waiting for a cash flow objection.
3
Customer Applies
The operator completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity and determine the best available structure.
5
Documents & Funding
FPG handles documents and funds the seller once installation is complete.
6
Sell the Next Store
Your reps stay focused on operators, remodels and the next opportunity.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce — in the quote, at a trade show or during a site visit.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA simple way to move from project cost to a financing conversation
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live deal needs help
Payment-Based Selling
Help customers evaluate the payment, not just the project cost.
Operators think in gallons, transactions and margin per square foot. A monthly payment puts the equipment in those same terms, so the conversation shifts from total project cost to what the equipment needs to bring in each month.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $45,000Example: foodservice package or a set of vending and micro-market units | $1,421 | $1,109 | $923 | $800 |
| $150,000Example: dispenser replacement across the forecourt with pay-at-the-pump | $4,736 | $3,697 | $3,078 | $2,667 |
| $475,000Example: store remodel with dispensers, walk-in, foodservice and technology | $14,996 | $11,709 | $9,747 | $8,446 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Convenience Store & Fueling Equipment Financing FAQ
Questions equipment sellers ask
Why should our sales team introduce financing before a customer raises a cash flow objection?
Introducing financing earlier gives the operator more ways to evaluate the purchase. Instead of discussing only project cost, your rep can frame the decision around a monthly payment and compare it against the fuel and in-store sales the equipment supports.
Can fueling, refrigeration, foodservice and technology be financed in one transaction?
Yes. A project spanning the forecourt, coolers, foodservice and store technology can be structured as a single transaction rather than separate paperwork for each quote, which also keeps remodels from being phased down one piece at a time.
Can installation and freight be included in the financing?
Yes. Installation and freight can be included alongside the equipment. Amounts and structure are subject to credit approval.
Do you work with single-store operators as well as chains?
Often, yes. FPG is a direct lender with in-house underwriting and access to 25+ strategic funding partners, so A, B and C credit profiles can be placed. A thinner profile usually means a shorter term or a down payment rather than a decline.
Do you finance vending and micro-market equipment?
Yes. FPG finances vending machines, self-checkout kiosks and micro-market equipment for operators placing equipment in their own stores or at customer locations. Structure and terms are subject to credit approval.
Do you finance used or refurbished equipment?
Yes. FPG finances new and qualifying used and refurbished equipment. Age, condition and resale value typically affect the term rather than eligibility.
How fast are decisions?
Most credit decisions come back in two to four hours. Full remodels, larger projects, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your company in full once installation is complete. The purchaser pays FPG based on the agreed terms. You receive payment, and FPG manages the financing from there.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise slow the deal down.
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend.