A real person from our partnership team will reach out directly.
Built to Keep Projects Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000, subject to credit approval. Dedicated TeamReal people who understand energy equipment, equipment sales and vendor programs.
Financing that works at the speed of an equipment sale
Fast decisions matter when a buyer is working against an interconnection date, a construction schedule or the next storm season. Speed alone is not enough — sellers also need flexible structures and people who understand the equipment, the buyer and the project.
The Equipment Seller's Perspective
Financing should help create the yes — not show up after the no.
Your priority is to move equipment, shorten the sales cycle and protect margin. When financing is treated as an afterthought, the buyer may already have decided to wait for next year's capital budget, shrink the system or keep running aging equipment until it fails.
Sell the payment against the operating cost
Energy buyers think in utility bills, demand charges and downtime. A monthly payment lets them weigh the equipment against the costs it helps them manage.
Keep the system whole
Presenting financing early keeps generation, storage, switchgear and controls in the same project instead of cut down to fit this year's budget.
Get ahead of the capital cycle
Many buyers wait months for budget approval. Financing gives them a way to move forward on a monthly payment instead of waiting for the next cycle.
Protect margin
Give customers structure and payment flexibility before discounting the equipment or absorbing installation costs becomes the easiest way to save the deal.
We Speak Energy
Built around the equipment that keeps the power on
FPG finances new and used energy and utility equipment, from a single generator to a complete on-site power project. We underwrite the buyer and understand that equipment type, condition, resale value and project scope can all influence how a transaction should be structured.
Standby & Prime Power GeneratorsDiesel and natural gas generators, transfer switches and enclosures for backup and prime power.
Commercial SolarRooftop, ground-mount and carport solar arrays, inverters and racking for commercial sites.
Battery Energy StorageBehind-the-meter battery systems for backup power and peak demand management.
Combined Heat & PowerCHP systems, microturbines and on-site generation for facilities with steady energy loads.
Switchgear & Electrical DistributionSwitchgear, transformers, panelboards and power distribution upgrades.
Energy Efficiency UpgradesLED lighting retrofits, high-efficiency HVAC, boilers, chillers and building controls.
EV Charging InfrastructureLevel 2 and DC fast chargers for workplaces, fleets and public charging sites.
Utility Service EquipmentLine, cable and utility construction equipment for contractors serving the grid.
Selling a project that combines generation, storage, switchgear and controls? FPG can structure financing around the complete project rather than one quote at a time.
Why Equipment Sellers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every opportunity.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles, including growing businesses and contractors
- Fast decisions on straightforward transactions
- Support for multi-asset projects spanning generation, storage and distribution
- A named finance team that works directly with your sales reps
People who understand the equipment and the sale
Energy deals are not generic business financing. The equipment, the installation, the commissioning schedule and how the buyer plans to use the system all matter. FPG's team works with sellers and buyers to structure the transaction around the equipment and the way the project will run.
Your FPG energy & utility finance team
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Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the buyer, the equipment and when the system is commissioned and running. FPG can structure the sale around the project schedule instead of forcing every buyer into the same payment pattern.
Equipment Finance Agreements
Traditional structures for customers that want predictable payments and ownership economics.
Purchase Options
Fixed-term structures designed for customers who intend to own the equipment at the end of the term.
Residual Structures
Options that can reduce scheduled payments when a residual value makes sense for the asset and transaction.
Deferred Payments
Structures that can help a buyer get through installation and commissioning before regular payments begin.
Seasonal Payments
Payment schedules that can be aligned with a buyer's busy and slow months.
Step Payments
Lower early payments that step up over the term, useful when a project ramps up over its first year.
Multi-Asset & Project Packages
One transaction covering generation, storage, switchgear and controls instead of separate paperwork for each quote.
New & Used Equipment
Financing for new equipment and for qualifying used and remanufactured equipment.
Installation, freight and electrical work can be included alongside the equipment, so buyers can finance a complete working system rather than the hardware alone.
How It Works
From equipment quote to funded sale
Your sales team stays focused on the customer and the next project instead of chasing financing paperwork.
1
Quote the Equipment
Your rep builds the proposal around the site, the load and the outcome the buyer is planning for.
2
Present Financing
Introduce payment options early instead of waiting for a cash flow objection.
3
Customer Applies
The buyer completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity and determine the best available structure.
5
Documents & Funding
FPG handles documents and funds the seller once installation is complete.
6
Sell the Next Project
Your reps stay focused on buyers, projects and the next opportunity.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce — in the quote, at a trade show or during a site visit.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA simple way to move from project cost to a financing conversation
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live deal needs help
Payment-Based Selling
Help customers evaluate the payment, not just the project cost.
Energy buyers already pay monthly utility bills and demand charges. A monthly payment puts the equipment in those same terms, so the conversation shifts from total project cost to how the payment compares with what the buyer spends today.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $60,000Example: standby generator with transfer switch, or an LED lighting retrofit | $1,894 | $1,479 | $1,231 | $1,067 |
| $250,000Example: commercial solar array or a battery storage system | $7,893 | $6,163 | $5,130 | $4,445 |
| $750,000Example: combined heat and power, or solar with storage and switchgear | $23,678 | $18,488 | $15,390 | $13,335 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Energy & Utility Equipment Financing FAQ
Questions equipment sellers ask
Why should our sales team introduce financing before a customer raises a cash flow objection?
Introducing financing earlier gives the buyer more ways to evaluate the purchase. Instead of discussing only project cost, your rep can frame the decision around a monthly payment and compare it against the utility, demand and downtime costs the equipment helps the buyer manage.
Can generation, storage and switchgear be financed in one transaction?
Yes. A project spanning generation, storage, switchgear and controls can be structured as a single transaction rather than separate paperwork for each quote, which also keeps projects from being cut down to fit one year's budget.
Can installation and electrical work be included in the financing?
Yes. Installation, freight and related electrical work can be included alongside the equipment. Amounts and structure are subject to credit approval.
Can incentives or tax credits be factored into the decision?
Some energy projects may qualify for federal, state or utility incentives, and buyers often weigh them when deciding. FPG structures the financing around the equipment and the project. Buyers should consult their tax advisor about whether any incentive or tax credit applies to their purchase and how it would work.
Can payments start after the system is commissioned?
Deferred and step structures can give a buyer time to complete installation and commissioning before regular or full payments begin. Availability depends on the transaction and credit approval.
Do you finance used or remanufactured equipment?
Yes. FPG finances new and qualifying used and remanufactured equipment, including generators. Age, condition and resale value typically affect the term rather than eligibility.
How fast are decisions?
Most credit decisions come back in two to four hours. Larger projects, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your company in full once installation is complete. The purchaser pays FPG based on the agreed terms. You receive payment, and FPG manages the financing from there.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise slow the deal down.
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend.