Built for EV Charging & Fleet Electrification Sellers
OEMs · EVSE Distributors · Electrical Contractors & EPCs · Integrators · Equipment Dealers
Sell More Charging Projects with Financing Built for Fleet Electrification.
Whether you're selling a handful of Level 2 chargers, a DC fast charging installation or a full depot electrification project, FPG helps your sales team present financing earlier and keep the project moving forward.
Financing should not be the thing your team reaches for after a customer says the capital isn't approved. Used earlier in the sales process, it becomes a competitive advantage that turns a large up-front project cost into a monthly payment a fleet operator can plan around.
Start your fleet electrification financing program
Tell us what you sell and how your team scopes projects. We'll build the program around your sales process.
A real person from our partnership team will reach out directly.
Built to Keep Projects Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000, subject to credit approval. Dedicated TeamReal people who understand equipment sales, project transactions and vendor programs.
Financing that works at the speed of an electrification project
Fast decisions matter when a customer has vehicles on order, a utility interconnection scheduled or a grant or program deadline to meet. Speed alone is not enough — sellers also need flexible structures and people who understand the equipment, the buyer and the project.
The Project Seller's Perspective
Financing should help create the yes — not show up after the no.
Your priority is to win projects, shorten a long sales cycle and protect margin on the installation work. When financing is treated as an afterthought, the customer may already have decided to install two chargers instead of twelve, wait for a program to reopen, or put the project back on the shelf until next year's budget.
Turn a capital project into a payment
Charging projects die on the up-front number. A monthly payment lets a fleet operator plan the project the way they plan the rest of their operating costs.
Keep the project sized to the fleet
Presenting financing early helps a customer build out for the vehicles they have coming instead of installing the minimum they can pay cash for and re-mobilizing later.
Keep the electrical work in your scope
Installation and electrical work are a large share of the number and the first thing a customer tries to trim or self-perform. Financing the project as a whole keeps the work with your team.
Protect margin
Give customers structure and payment flexibility before discounting the hardware or absorbing install hours becomes the easiest way to save the project.
We Speak Fleet Electrification
Built around the equipment behind an electrified fleet
FPG finances EV charging equipment, electrical infrastructure and electric fleet assets, from a single charging bay to a full depot project. We underwrite the buyer and understand that equipment type, project scope, site conditions and ownership of the facility can all influence how a transaction should be structured.
Level 2 ChargingAC charging stations, dispensers and mounting for workplace, depot and overnight fleet charging.
DC Fast ChargingDC fast chargers, power cabinets and dispensers for high-throughput and en-route fleet charging.
Depot & Fleet Charging SystemsMulti-bay depot systems, sequential and managed charging, and pantograph or overhead charging for transit and heavy fleets.
Electrical InfrastructureSwitchgear, transformers, panels, conduit and the make-ready electrical work a charging project requires.
Battery Storage & Power ManagementOn-site battery storage, load management and power conditioning that reduce demand impact on a site.
Software, Networking & PaymentCharge management software, networking, access control, telematics integration and payment systems.
Electric Material Handling & EquipmentElectric forklifts, yard trucks, terminal tractors and off-road electric equipment, with their charging.
Service, Monitoring & SupportCommissioning, monitoring, spares and the support equipment that keeps a charging site running.
Selling a complete project rather than hardware alone? FPG can structure financing around the equipment and the work that makes it operational — scope depends on the transaction.
Why Project Sellers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every project.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles
- Fast decisions on straightforward transactions
- Support for hardware, infrastructure and multi-site projects
- A named finance team that works directly with your sales reps
People who understand the project and the sale
Electrification projects are not generic business financing. The hardware is only part of the number, the install is substantial, and the site often belongs to someone other than the fleet. FPG's team works with sellers and buyers to structure the transaction around what the project actually involves — and to tell you early what a given scope will and will not support.
Your FPG fleet electrification finance team
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Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the customer, the project and when the site actually starts operating. FPG can structure the sale around the project instead of forcing every buyer into the same financing box.
Equipment Finance Agreements
Traditional structures for customers that want predictable payments and ownership economics.
Purchase Options
Fixed-term structures designed for customers who intend to own the equipment at the end of the term.
Residual Structures
Options that can reduce scheduled payments when a residual value makes sense for the asset and transaction.
Deferred Payments
Structures that can help a customer get through installation, interconnection and commissioning before regular payments begin.
Step Payments
Lower early payments that step up over the term, useful for fleets adding vehicles to a site in phases.
Bundled Software & Networking
Charge management software, networking and payment systems financed with the hardware they operate.
Multi-Site & Phased Projects
Structures that cover a multi-site rollout, or add the next sites without restarting the process on every phase.
Equipment & Installation Together
Chargers, switchgear and the electrical work financed as one project where the transaction supports it.
Installation, electrical work, freight and commissioning can often be included alongside the hardware. What qualifies depends on the project and the site — FPG will tell you up front.
How It Works
From project proposal to funded site
Your sales and engineering teams stay focused on the customer and the next project instead of chasing financing paperwork.
1
Scope the Project
Your team builds the proposal around the fleet, the site and the charging the operation needs.
2
Present Financing
Introduce payment options alongside the project cost instead of waiting for a capital objection.
3
Customer Applies
The buyer completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity, confirm what the scope supports and set the structure.
5
Documents & Funding
FPG handles documents and funds the seller once installation is complete.
6
Build the Next Site
Your team moves on to the next phase, the next depot or the next fleet.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce — in the proposal, on a site walk or at a trade show.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA simple way to move from project cost to a financing conversation
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live project needs help
Payment-Based Selling
Help customers evaluate the payment, not just the project cost.
A fleet already budgets for fuel, maintenance and facility costs every month. A monthly payment puts a charging project in those same terms — a planned operating line instead of a one-time capital request competing with everything else.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $75,000Example: Level 2 charging bays with make-ready electrical | $2,368 | $1,849 | $1,539 | $1,334 |
| $250,000Example: DC fast charging with switchgear and site work | $7,893 | $6,163 | $5,130 | $4,445 |
| $600,000Example: depot charging system with power management and software | $18,942 | $14,790 | $12,312 | $10,668 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Fleet Electrification Financing FAQ
Questions project sellers ask
Why should our sales team introduce financing before a customer raises capital approval?
Introducing financing earlier gives the customer more ways to evaluate the project. Instead of discussing only total project cost, your rep can frame the decision around a monthly payment the fleet can plan alongside its other operating costs.
Can installation and electrical work be financed with the charging hardware?
Often, yes. Installation, electrical work, freight and commissioning can be included alongside the hardware. What qualifies depends on the project scope and the site, and FPG will tell you up front what a given transaction supports.
Can software, networking and payment systems be included?
Yes. Charge management software, networking, access control and payment systems can be financed with the hardware they operate.
Can a multi-site or phased rollout be financed?
Yes. A rollout can be structured as one transaction, or additional sites can be added later without restarting the process for every phase.
Can payments be structured around installation and interconnection?
Often, yes. Deferred and step structures can help a customer get through installation, interconnection and commissioning before regular payments begin, and can support a site that is adding vehicles in phases. Availability depends on the transaction and credit approval.
Can a fleet finance charging at a site it does not own?
It depends on the transaction. Many fleets operate from leased facilities, and the structure and term are set with that in mind. FPG will tell you what a given project needs early rather than late.
What about tax credits, rebates and utility incentives?
Incentive programs vary by state, utility territory and tax year, and they change. Buyers should confirm what applies to their project with their tax advisor and their utility. FPG structures the financing around the project cost rather than around an expected incentive.
How fast are decisions?
Most credit decisions come back in two to four hours. Larger projects, multi-site rollouts, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your company in full once installation is complete. The purchaser pays FPG based on the agreed terms. You receive payment, and FPG manages the financing from there.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when cost, payment timing or credit flexibility could otherwise shrink the scope or push it into next year's budget.
Build Your Financing Program
Turn financing into a competitive advantage for your sales team.
Whether you sell charging hardware, electrical infrastructure, battery storage, charge management software or complete depot projects, FPG can help you build a financing program designed to win projects, keep scope intact and give fleets more ways to say yes.
Start your fleet electrification financing program
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend. Tax credit, rebate and incentive eligibility depends on each business's situation and on programs that may change; consult a qualified tax advisor.