Built for Forklift & Lift Equipment Dealers
Dealers · OEMs · Distributors · Rental & Sales Operations · Independent Equipment Sellers
Sell and Replace More Units with Financing Built for Material Handling.
Whether you're placing a single electric counterbalance, a telehandler on a jobsite or a six-truck fleet refresh across a distribution center, FPG helps your sales team present financing earlier and keep the deal moving forward.
Financing should not be the thing your team reaches for after a customer says the capital isn't approved. Used earlier in the sales process, it becomes a competitive advantage that helps a customer replace aging units on your schedule instead of running them until they fail.
Start your forklift & lift equipment financing program
Tell us what you sell and how your team quotes. We'll build the program around your sales process.
A real person from our partnership team will reach out directly.
Built to Keep Deals Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000, subject to credit approval. Dedicated TeamReal people who understand hard assets, equipment sales and vendor programs.
Financing that works at the speed of a material handling sale
Fast decisions matter when a customer is down a truck, ramping for peak season or replacing a fleet on a set refresh date. Speed alone is not enough — sellers also need flexible structures and people who understand the equipment, the buyer and the transaction.
The Equipment Seller's Perspective
Financing should help create the yes — not show up after the no.
Your priority is to place units, shorten the sales cycle and protect margin. When financing is treated as an afterthought, the customer may already have decided to run aging trucks another year, rent indefinitely, buy used, or replace two units instead of the six the operation actually needs.
Keep the fleet refresh intact
Presenting financing early keeps a multi-unit replacement from being cut to the one or two trucks that fit this quarter's budget.
Overcome payment objections
Shift the conversation from unit price to a monthly payment the customer can compare against rising maintenance costs, downtime and the rental spend on aging equipment.
Convert long-term rentals to ownership
Customers renting month after month are already paying. Financing gives your team a straightforward path to move them into ownership instead of watching the rental run.
Protect margin
Give customers structure and payment flexibility before discounting the unit or bundling in service becomes the easiest way to save the deal.
We Speak Material Handling
Built around the equipment that moves the operation
FPG finances new and used forklift and lift equipment, single units and full fleets, including the attachments, batteries and technology that come with them. We underwrite the buyer and understand that equipment type, hours, condition and resale value can all influence how a transaction should be structured.
Counterbalance ForkliftsInternal combustion and electric counterbalance trucks across capacity classes for warehouse, yard and manufacturing use.
Narrow Aisle & Order PickersReach trucks, turret trucks, order pickers and stackers for high-density storage operations.
Pallet Jacks & WalkiesElectric pallet jacks, walkie stackers and tow tractors that keep dock and floor operations moving.
Telehandlers & Material HandlersTelescopic handlers and rough terrain material handlers for jobsites, yards and heavy outdoor lifting.
Aerial & Boom LiftsScissor lifts, boom lifts and vertical mast lifts for contractors, facilities and rental operations.
Rough Terrain & Yard EquipmentRough terrain forklifts, yard trucks and specialty handling equipment for lumber, ports and outdoor sites.
Batteries, Chargers & PowerLithium and lead-acid batteries, chargers, power conversions and charging infrastructure.
Attachments & Fleet TechnologyClamps, rotators, fork positioners, telematics, fleet management and operator safety systems.
Selling a full fleet refresh, a power conversion or a package that spans several unit types? FPG can structure financing around the whole transaction rather than one truck at a time.
Why Equipment Sellers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every opportunity.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles
- Fast decisions on straightforward transactions
- Support for single units, fleet refreshes and rental conversions
- A named finance team that works directly with your sales reps
People who understand the equipment and the sale
Material handling deals are not generic business financing. Hours, application, fleet age and the customer's operation all matter. FPG's team works with sellers and buyers to structure the transaction around the equipment and the way the operation will run it.
Your FPG forklift & lift equipment finance team
.png)
Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the customer, the equipment and how the fleet is actually used. FPG can structure the sale around the transaction instead of forcing every buyer into the same financing box.
Equipment Finance Agreements
Traditional structures for customers that want predictable payments and ownership economics.
Purchase Options
Fixed-term structures designed for customers who intend to own the equipment at the end of the term.
Residual Structures
Options that can reduce scheduled payments when a residual value makes sense for the asset and transaction.
Rental Conversions
Structures for customers who decide to convert rented units into ownership rather than keep paying month to month.
Deferred Payments
Structures that can help a customer get units delivered and working before regular payments begin.
Seasonal & Step Payments
Payment schedules that can be aligned with peak season volume, a ramp into new contracts or a customer's billing cycle.
Fleet & Multi-Unit Packages
One transaction covering a full fleet refresh, including attachments, batteries and chargers, instead of separate paperwork for every unit.
New & Used Equipment
Financing for new units and for qualifying used equipment, including auction and fleet-return opportunities.
Attachments, batteries, chargers, freight and installation can be included alongside the equipment, so customers can finance the complete working setup rather than the truck alone.
How It Works
From equipment quote to funded sale
Your sales team stays focused on the customer and the next fleet instead of chasing financing paperwork.
1
Quote the Equipment
Your rep builds the quote around the units, attachments and power the operation needs.
2
Present Financing
Introduce payment options early instead of waiting for a budget or rental objection.
3
Customer Applies
The buyer completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity and determine the best available structure.
5
Documents & Funding
FPG handles documents and funds the seller on delivery, or once installation is complete for installed power and charging equipment.
6
Sell the Next Fleet
Your reps stay focused on customers, refresh cycles and the next opportunity.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce — on a walkthrough, in a quote or at a customer's dock.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA payment quote they can run from a phone on a customer's floor
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live deal needs help
Payment-Based Selling
Help customers evaluate the payment, not just the unit price.
A monthly payment is a number an operations manager can set against maintenance costs on aging units, downtime and what the company already spends renting. It is a far easier comparison than a capital request for a full fleet.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $40,000Example: electric counterbalance with battery and charger | $1,263 | $986 | $821 | $711 |
| $90,000Example: telehandler or a pair of narrow aisle trucks | $2,841 | $2,219 | $1,847 | $1,600 |
| $250,000Example: multi-unit fleet refresh with attachments and power | $7,893 | $6,163 | $5,130 | $4,445 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Forklift & Lift Equipment Financing FAQ
Questions equipment sellers ask
Why should our sales team introduce financing before a customer objects to price?
Introducing financing earlier gives the customer more ways to evaluate the purchase. Instead of discussing only unit price, your rep can frame the decision around monthly cash flow, maintenance costs on aging equipment and what the operation already spends renting.
Can a full fleet be financed in one transaction?
Yes. A multi-unit refresh, including attachments, batteries and chargers, can be structured as a single transaction rather than separate paperwork for each truck.
Can a customer convert rented units to ownership?
Yes. Structures are available for customers who decide to move from renting into ownership, so a long-running rental does not have to stay a rental.
Can batteries, chargers and attachments be financed with the unit?
Yes. Batteries, chargers, charging infrastructure, attachments, freight and installation can be included alongside the equipment, so the customer finances the complete working setup.
Can payments be structured around peak season?
Often, yes. Seasonal, step and deferred structures can align payments with peak volume, a ramp into new contracts or a customer's billing cycle. Availability depends on the transaction and credit approval.
Do you finance used units and auction purchases?
Yes. FPG finances new and qualifying used material handling equipment, including auction and fleet-return units. Age, hours and resale value typically affect the term rather than eligibility.
How fast are decisions?
Most credit decisions come back in two to four hours. Larger fleet transactions, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your company in full on delivery, or once installation is complete for installed power and charging equipment. The purchaser pays FPG based on the agreed terms. You receive payment, and FPG manages the financing from there.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise slow the deal down.
Build Your Financing Program
Turn financing into a competitive advantage for your sales team.
Whether you sell counterbalance trucks, narrow aisle equipment, telehandlers, aerial lifts or the power and attachments behind them, FPG can help you build a financing program designed to place units, keep fleet orders intact and give customers more ways to say yes.
Start your forklift & lift equipment financing program
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend.