Built for Warehouse Systems Sellers
OEMs · Dealers · Distributors · Integrators · Installers
Sell More Systems with Financing Built for Warehouse Projects.
Whether you're selling a racking expansion, a run of dock levelers or a full conveyor and sortation build-out, FPG helps your sales team present financing earlier and keep the project moving forward.
Financing should not be the thing your team reaches for after a customer says the capital isn't approved. Used earlier in the sales process, it becomes a competitive advantage that helps an operation get the system in before peak instead of phasing it across three budget years.
Start your warehouse systems financing program
Tell us what you sell and how your team quotes. We'll build the program around your sales process.
A real person from our partnership team will reach out directly.
Built to Keep Projects Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000, subject to credit approval. Dedicated TeamReal people who understand installed systems, equipment sales and vendor programs.
Financing that works at the speed of a warehouse project
Fast decisions matter when a customer has a lease signed, a contract starting or a peak season that will not move. Speed alone is not enough — sellers also need flexible structures and people who understand the equipment, the buyer and the install.
The Systems Seller's Perspective
Financing should help create the yes — not show up after the no.
Your priority is to win projects, shorten the sales cycle and protect margin on the install. When financing is treated as an afterthought, the customer may already have decided to phase the project, buy used racking, self-perform the installation, or make do with the layout they have for one more season.
Keep the build-out in one project
Presenting financing early keeps racking, conveyor, dock and pick technology in the same scope instead of split across three budget years and three sales cycles.
Keep the install in the number
Installation, engineering and freight are a real share of the quote and the first things a customer tries to self-perform. Financing the complete system keeps the work with your team.
Beat the peak season deadline
When a lease, a contract start or Q4 volume sets the date, financing gives an operation a way to move on that timeline instead of the capital cycle.
Protect margin
Give customers structure and payment flexibility before discounting the system or absorbing install costs becomes the easiest way to save the project.
We Speak Warehouse Systems
Built around the systems that make the building work
FPG finances new and used warehouse systems, from a single dock position to a complete facility build-out, including the engineering and installation that make them operational. We underwrite the buyer and understand that system type, configuration, install scope and facility requirements can all influence how a transaction should be structured.
Racking & StorageSelective, drive-in, push-back, pallet flow and cantilever racking for new facilities and density upgrades.
Mezzanines & StructuresMezzanines, work platforms, catwalks and modular offices that add usable space without adding a building.
Dock & Door EquipmentLevelers, seals and shelters, restraints, dock doors, lifts and the equipment that keeps the dock safe and moving.
Conveying & SortationConveyor, sorters, diverters, accumulation and transport systems that connect receiving to shipping.
Pick Technology & MobilityPick-to-light, voice picking, mobile carts and workstations, scanning and in-facility connectivity.
Packaging & Shipping SupportCase erectors, taping and strapping, stretch wrappers, scales, print-and-apply and shipping stations.
Automated Storage & RetrievalAS/RS, vertical lift modules, carousels and goods-to-person systems for high-density, high-throughput operations.
Safety, Guarding & Facility SupportRack protection, guarding, barriers, lighting, fans and the facility equipment that keeps the operation compliant and running.
Selling a multi-system build-out, a facility relocation or a project that spans racking, dock and conveyor? FPG can structure financing around the complete project rather than one quote at a time.
Why Systems Sellers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every project.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles
- Fast decisions on straightforward transactions
- Support for multi-system build-outs, installation and engineering
- A named finance team that works directly with your sales reps
People who understand the project and the sale
Warehouse systems deals are not generic business financing. The equipment is engineered, installed and tied to a building, and the install is often what makes the project work. FPG's team works with sellers and buyers to structure the transaction around the complete system and the operation it supports.
Your FPG warehouse systems finance team
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Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the customer, the system and when the facility actually starts running at volume. FPG can structure the sale around the project instead of forcing every buyer into the same financing box.
Equipment Finance Agreements
Traditional structures for customers that want predictable payments and ownership economics.
Purchase Options
Fixed-term structures designed for customers who intend to own the system at the end of the term.
Residual Structures
Options that can reduce scheduled payments when a residual value makes sense for the asset and transaction.
Deferred Payments
Structures that can help a customer get through installation, commissioning and start-up before regular payments begin.
Seasonal Payments
Payment schedules that can be aligned with peak fulfillment season or a customer's contract and billing calendar.
Step Payments
Lower early payments that step up over the term, useful for operations ramping into a new contract or a new facility.
Multi-System & Build-Out Packages
One transaction covering racking, dock, conveyor and pick technology instead of separate paperwork for each quote.
New & Used Equipment
Financing for new systems and for qualifying used equipment, including relocated and reconfigured systems.
Installation, engineering, freight and integration can be included alongside the equipment, so customers can finance the complete working system rather than the hardware alone.
How It Works
From project quote to funded system
Your sales and project teams stay focused on the customer and the next build-out instead of chasing financing paperwork.
1
Scope the Project
Your team builds the proposal around the layout, the throughput and the install the facility requires.
2
Present Financing
Introduce payment options early instead of waiting for a capital approval objection.
3
Customer Applies
The buyer completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity and determine the best available structure.
5
Documents & Funding
FPG handles documents and funds the seller once installation is complete.
6
Sell the Next Phase
Your team moves on to the next system, the next building or the next expansion.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce — in the proposal, on a site walk or at a trade show.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA simple way to move from project cost to a financing conversation
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live project needs help
Payment-Based Selling
Help customers evaluate the payment, not just the project cost.
A monthly payment is a number an operations leader can set against throughput, labor per order and the cost of the space they're trying to avoid leasing. It is a far easier comparison than a capital request for a full build-out.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $60,000Example: racking expansion or a run of dock equipment | $1,894 | $1,479 | $1,231 | $1,067 |
| $200,000Example: conveyor run with packaging and shipping stations | $6,314 | $4,930 | $4,104 | $3,556 |
| $600,000Example: full build-out across racking, dock, conveyor and pick technology | $18,942 | $14,790 | $12,312 | $10,668 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Warehouse Systems Financing FAQ
Questions systems sellers ask
Why should our sales team introduce financing before a customer raises capital approval?
Introducing financing earlier gives the customer more ways to evaluate the project. Instead of discussing only total project cost, your rep can frame the decision around monthly cash flow, preserved working capital and whether the system will be installed before the contract or the season starts.
Can installation, engineering and freight be financed with the system?
Yes. Installation, engineering, freight and integration can be included alongside the equipment, so the customer finances the complete working system rather than the hardware alone. Amounts and structure are subject to credit approval.
Can racking, dock, conveyor and pick technology be financed in one transaction?
Yes. A multi-system build-out can be structured as a single transaction rather than separate paperwork for each quote, which also keeps projects from being phased across several budget years.
Can payments be structured around installation and peak season?
Often, yes. Deferred structures can help a customer get through installation, commissioning and start-up before regular payments begin, and seasonal or step structures can align payments with peak fulfillment or a new contract ramp. Availability depends on the transaction and credit approval.
Can a customer finance a system in a building they do not own?
It depends on the transaction. Many warehouse systems are financed for operations in leased facilities, and the structure and term are set with that in mind. FPG will tell you what the transaction needs up front.
Do you finance used, relocated or reconfigured systems?
Yes. FPG finances new and qualifying used warehouse systems, including relocated and reconfigured racking and conveyor. Age, condition and resale value typically affect the term rather than eligibility.
How fast are decisions?
Most credit decisions come back in two to four hours. Full build-outs, larger projects, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your company in full once installation is complete. The purchaser pays FPG based on the agreed terms. You receive payment, and FPG manages the financing from there.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when cost, payment timing or credit flexibility could otherwise split the build-out across years or push it past the season that created it.
Build Your Financing Program
Turn financing into a competitive advantage for your sales team.
Whether you sell racking, dock equipment, conveyor and sortation, pick technology or complete facility build-outs, FPG can help you build a financing program designed to win projects, keep scope intact and give operations more ways to say yes.
Start your warehouse systems financing program
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend.