A real person from our partnership team will reach out directly.
Built to Keep Orders Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000, subject to credit approval. Dedicated TeamReal people who understand automation equipment, vendor sales and multi-phase projects.
Financing that works at the speed of an automation sale
Warehouse robotics purchases are often tied to a deadline: peak season, a new fulfillment contract or a labor gap that keeps growing. Sellers need quick decisions, flexible structures and people who understand the robots, the operator and the procurement process behind the project.
The Equipment Seller's Perspective
Financing should help create the yes — not show up after the no.
Your priority is to win the project, shorten the sales cycle and protect margin. When financing is treated as an afterthought, the operator may already have decided to keep hiring temps, run another peak season manually, automate one zone instead of the facility or wait for next year's capital budget.
Compare it to labor
An operator paying overtime and temp staffing every peak is already carrying the cost. A monthly payment puts the robots side by side with labor spend the customer knows well.
Match payments to the payback
Automation savings build over months as labor comes down and throughput climbs. Financing lines payments up with that return instead of one large check on delivery.
Win the RFP
Procurement teams compare total cost of ownership. Financing terms in the bid package give your proposal an edge before a competitor can counter on price.
Protect margin
Give customers structure and payment flexibility before discounting the robots or absorbing integration and software becomes the easiest way to save the deal.
We Speak Warehouse Automation
Built around the robots and systems that move every order
FPG finances warehouse robotics and automation, from a starter AMR deployment to a full automated storage and retrieval project. We underwrite the buyer and understand that hardware, software, integration and the rollout plan can all influence how a transaction should be structured.
Autonomous Mobile RobotsAMRs for picking, transport, putaway and replenishment that work alongside people without fixed infrastructure.
Automated Guided VehiclesAGVs, tuggers and autonomous forklifts and pallet movers for repetitive transport across the facility.
Goods-to-Person SystemsRobotic goods-to-person picking, shuttle systems and pick stations that bring inventory to the operator.
AS/RS & Cube StorageAutomated storage and retrieval systems, cube storage, vertical lift modules and carousels for dense storage.
Robotic Picking & PalletizingRobotic piece picking, depalletizing, palletizing and mixed-case building cells.
Sortation & Put WallsRobotic sorters, automated put walls and parcel sortation for e-commerce and returns.
Fleet Software & IntegrationFleet management, WMS and WES connections, integration services and commissioning for the deployment.
Charging & Facility InfrastructureCharging stations, safety systems, networking and facility upgrades that make the robots work.
Selling a project that combines robots, storage, software and integration across several zones or sites? FPG can structure financing around the complete deployment rather than one quote at a time.
Why Equipment Sellers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every opportunity.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles, including growing 3PLs and e-commerce operators
- Fast decisions on straightforward transactions
- Support for phased, multi-zone and multi-site deployments
- A named finance team that works directly with your sales reps
People who understand the equipment and the sale
Automation deals are not generic business financing. The robots, the software, the integration timeline and the operator's volume all matter. FPG's team works with sellers and buyers to structure the transaction around the deployment and the way the operation will run it.
Your FPG warehouse robotics finance team
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Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the customer, the system and how the project rolls out. FPG can structure the sale around deployment and go-live instead of forcing every buyer into the same payment pattern.
Equipment Finance Agreements
Traditional structures for customers that want predictable payments and ownership economics.
Purchase Options
Fixed-term structures designed for customers who intend to own the robots at the end of the term.
Residual Structures
Options that can reduce scheduled payments when a residual value makes sense for the equipment and transaction.
Deferred Payments
Structures that can give an operator time to deploy, integrate and go live before regular payments begin.
Step Payments
Lower early payments that step up over the term, useful while volume ramps and labor savings build.
Progress Funding
Milestone-based funding for longer automation projects that are delivered and commissioned in phases.
Phased & Multi-Site Rollouts
Structures that fund a first zone or site now and anticipate the next phase so expansion does not start from zero.
Hardware, Software & Services Bundles
Robots, fleet software, integration and training combined into one transaction and one monthly payment.
Software, integration, installation, commissioning, charging infrastructure and training can be included alongside the robots, so customers can finance the complete working deployment rather than the hardware alone.
How It Works
From project quote to funded sale
Your sales team stays focused on the customer and the next deployment instead of chasing financing paperwork.
1
Quote the Project
Your rep builds the proposal around the orders, volume and labor goals the operator needs to hit.
2
Present Financing
Include payment options in the proposal or RFP response instead of waiting for a budget objection.
3
Customer Applies
The buyer completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity and determine the best available structure.
5
Documents & Funding
FPG handles documents and funds the seller once installation is complete.
6
Sell the Next Phase
Your reps stay focused on new zones, new sites and the next opportunity.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce — in the proposal, during a site walk or at a trade show.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA simple way to move from project cost to a financing conversation
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live deal needs help
Payment-Based Selling
Help customers evaluate the payment, not just the project price.
An operator paying overtime and temp labor every peak is already paying for that capacity. A monthly payment puts the robots in those same terms, alongside the throughput and accuracy they add.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $75,000Example: starter AMR deployment with charging and fleet software | $2,368 | $1,849 | $1,539 | $1,334 |
| $350,000Example: AMR fleet for zone picking with integration | $11,050 | $8,628 | $7,182 | $6,223 |
| $900,000Example: goods-to-person or AS/RS system with integration and commissioning | $28,413 | $22,185 | $18,468 | $16,002 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Warehouse Robotics & AMR Financing FAQ
Questions equipment sellers ask
Why should our sales team introduce financing before a customer raises a budget objection?
Introducing financing earlier gives the operator more ways to evaluate the purchase. Instead of discussing only the project price, your rep can frame the decision around a monthly payment and compare it against labor, overtime, temp staffing and missed fulfillment targets.
Can software, integration and commissioning be financed with the robots?
Yes. Fleet management software, WMS and WES integration, installation, commissioning and training can typically be combined with the equipment into a single financed amount. Amounts and structure are subject to credit approval.
Can financing follow a phased or multi-site rollout?
Yes. Financing can be built around a project's delivery and go-live sequence, including milestone-based funding, and can anticipate a planned next phase so expansion does not start a new approval from zero.
Can payments start after the system goes live?
Often, yes. Deferred structures can give an operator time to deploy, integrate and go live before regular payments begin. Availability depends on the transaction and credit approval.
Can financing terms be included in an RFP response?
Yes. Most credit decisions come back in two to four hours, which is often fast enough to include financing terms in a bid package rather than following up after the buyer has narrowed the field.
Can FPG help growing 3PLs and e-commerce operators?
Often, yes. FPG is a direct lender with in-house underwriting and access to 25+ strategic funding partners, so A, B and C credit profiles can be placed. A thinner profile usually means a shorter term or a down payment rather than a decline.
How fast are decisions?
Most credit decisions come back in two to four hours. Large automation projects, multi-site rollouts, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your company in full once installation is complete. The purchaser pays FPG based on the agreed terms. You receive payment, and FPG manages the financing from there.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise slow the deal down.
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend.