Built for Automation & Robotics Sellers
OEMs · System Integrators · Distributors · Machine Builders · Resellers
Sell More Automation with Financing Built for Robotics Projects.
Whether you're selling a single cobot cell, a machine tending package or a multi-cell deployment with integration and training, FPG helps your sales team present financing earlier and keep the project moving forward.
Financing should not be the thing your team reaches for after a customer says the project is too expensive. Used earlier in the sales process, it becomes a competitive advantage that lets a customer compare a monthly payment against the labor they cannot hire and the throughput they cannot reach today.
Start your automation & robotics financing program
Tell us what you sell and how your team scopes projects. We'll build the program around your sales process.
A real person from our partnership team will reach out directly.
Built to Keep Projects Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000, subject to credit approval. Dedicated TeamReal people who understand production assets, equipment sales and vendor programs.
Financing that works at the speed of an automation sale
Fast decisions matter when a customer has the labor problem today and the project is competing with next year's capital budget. Speed alone is not enough — sellers also need flexible structures and people who understand the equipment, the buyer and the project.
The Automation Seller's Perspective
Financing should help create the yes — not show up after the no.
Your priority is to win projects, shorten a long sales cycle and protect margin on the integration work. When financing is treated as an afterthought, the customer may already have decided to pilot a smaller scope, self-perform the integration, or revisit the project after the next budget cycle.
Keep integration in the scope
Presenting financing early keeps programming, tooling, safety work and training in the project instead of being cut or handed to the customer's own team.
Turn the ROI case into a payment
Your proposal already shows the payback. A monthly payment lets the customer set that number directly against the labor cost the cell offsets.
Protect margin
Give customers structure and payment flexibility before discounting the system or absorbing integration hours becomes the easiest way to save the project.
Keep the project from shrinking
More financing options reduce the chance of a multi-cell deployment being cut to a single pilot that never expands.
We Speak Automation & Robotics
Built around the systems your customers put on the floor
FPG finances new and used automation and robotics systems, from a single cell to a multi-cell deployment, including the integration work that makes them run. We underwrite the buyer and understand that system type, configuration, resale value and production requirements can all influence how a transaction should be structured.
Industrial Robots & CellsArticulated robots, welding and assembly cells, palletizing cells and custom-engineered work cells.
Collaborative RobotsCobot systems for machine tending, assembly, inspection and packaging where floor space and flexibility matter.
Machine Tending & Load-UnloadAutomated load and unload systems, part feeders and gantries that extend run time on existing equipment.
Vision & InspectionMachine vision, sensing, measurement and inspection systems for quality, traceability and sortation.
Conveyors & Material HandlingConveyance, sortation, storage and retrieval systems that move product between operations.
AMRs & Mobile RoboticsAutonomous mobile robots, AGVs, fleet controllers and charging infrastructure for plant and warehouse movement.
End-of-Arm Tooling & PeripheralsGrippers, tool changers, positioners, safety fencing and the peripherals that make a cell production-ready.
Controls, Software & IntegrationPLC and controls work, fleet and orchestration software, programming, commissioning and training.
Selling a phased deployment, a retrofit of existing equipment or a project that spans several cells? FPG can structure financing around the complete project rather than one line item at a time.
Why Automation Sellers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every project.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles
- Fast decisions on straightforward transactions
- Support for hardware, software, integration and phased deployments
- A named finance team that works directly with your sales reps
People who understand the project and the sale
Automation projects are not generic business financing. The hardware is only part of the number, and the integration work is often what makes the system worth buying. FPG's team works with sellers and buyers to structure the transaction around the full project and the way the customer will run it.
Your FPG automation & robotics finance team
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Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the customer, the system and when the automation actually starts producing. FPG can structure the sale around the project instead of forcing every buyer into the same financing box.
Equipment Finance Agreements
Traditional EFA structures for customers that want predictable payments and ownership economics.
$1 Purchase Options
Fixed-term structures designed for customers who intend to own the system at the end of the term.
Residual Structures
Options that can reduce scheduled payments when a residual value makes sense for the asset and transaction.
Deferred Payments
Structures that can help a customer get through integration, commissioning and training before regular payments begin.
Step Payments
Lower early payments that step up over the term, useful for customers ramping a cell into full production.
Bundled Software, Tooling & Integration
Controls, fleet and orchestration software, end-of-arm tooling, programming and commissioning financed with the hardware they support.
Multi-Cell & Phased Deployments
Structures that cover a full deployment, or add the next cells without restarting the process on every phase.
New & Used Equipment
Financing for new systems and for qualifying used or redeployed equipment.
Integration, installation, freight and tooling can be included alongside the hardware, so customers can finance the complete working system rather than the robot alone.
How It Works
From project proposal to funded system
Your sales and engineering teams stay focused on the customer and the next project instead of chasing financing paperwork.
1
Scope the Project
Your team builds the proposal around the application, the cell and the integration work required.
2
Present Financing
Introduce payment options alongside the ROI case instead of waiting for a budget objection.
3
Customer Applies
The buyer completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity and determine the best available structure.
5
Documents & Funding
FPG handles documents and funds the seller once installation is complete.
6
Expand the Footprint
Your team moves on to the next cell, the next line or the next plant.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce — in the proposal, at a demo day or on the show floor.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA simple way to turn a payback calculation into a payment conversation
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live project needs help
Payment-Based Selling
Help customers evaluate the payment, not just the project cost.
Your proposal already shows what the cell does for throughput and labor. A monthly payment puts that case in the same units the customer uses to run the plant — a recurring cost compared against a recurring cost.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $125,000Example: single cobot cell with tooling and integration | $3,946 | $3,081 | $2,565 | $2,223 |
| $400,000Example: multi-robot cell or an AMR fleet with controls | $12,628 | $9,860 | $8,208 | $7,112 |
| $750,000Example: multi-cell deployment with integration and training | $23,678 | $18,488 | $15,390 | $13,335 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Automation & Robotics Financing FAQ
Questions automation sellers ask
Why should our sales team introduce financing before a customer raises budget?
Introducing financing earlier gives the customer more ways to evaluate the project. Instead of discussing only total project cost, your rep can frame the decision around monthly cash flow set against the labor cost the system offsets and the throughput it adds.
Can integration, programming and training be financed with the hardware?
Yes. Integration, programming, commissioning, training, installation and freight can be included alongside the hardware, so the customer finances the complete working system rather than the robot alone. Amounts and structure are subject to credit approval.
Can software and controls be included?
Yes. Controls work, fleet and orchestration software and other technology can be financed when bundled with the system they support.
Can a phased deployment be financed?
Yes. A full deployment can be structured as one transaction, or additional cells can be added later without restarting the process for every phase.
Can payments be structured around integration and ramp-up?
Often, yes. Deferred and step structures can help a customer get through integration, commissioning and training before regular payments begin, and can support a ramp into full production. Availability depends on the transaction and credit approval.
How fast are decisions?
Most credit decisions come back in two to four hours. Larger projects, phased deployments, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your dealership in full on delivery and acceptance. The purchaser pays FPG based on the terms of the loan. You receive payment, and FPG ensures the loan is fulfilled.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise slow the deal down.
Build Your Financing Program
Turn financing into a competitive advantage for your sales team.
Whether you sell robotic cells, cobots, mobile robotics, vision systems, conveyance or the integration work behind all of it, FPG can help you build a financing program designed to win projects, keep scope intact and give customers more ways to say yes.
Start your automation & robotics financing program
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend.