Built for VARs, MSPs & AV Integrators
VARs · MSPs · AV Integrators · Distributors · Office Technology Dealers
Close More Technology Deals with Financing Built for Refresh Cycles.
Whether you’re selling a device refresh for 200 endpoints, a network and server upgrade, a conference room build-out across a dozen sites or a full managed stack, FPG helps your sales team present financing earlier and keep the deal moving forward.
Technology spending runs on a cycle, and the cycle rarely lines up with a capital budget. Financing introduced early lets a customer do the refresh when the hardware needs replacing — and turns a large one-time project into a predictable monthly cost they can plan around.
Start your technology financing program
Tell us what you sell and how your team quotes. We’ll build the program around your sales process.
A real person from our partnership team will reach out directly.
Built to Keep Deals Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000 — which covers most refresh and build-out projects outright. Dedicated TeamReal people who understand hardware, software and multi-year technology deals.
Financing that works at the speed of a technology sale
Technology quotes move fast and expire fast. Speed alone is not enough — sellers also need structures that fit hardware, software and services in one transaction, and people who understand how these deals are actually put together.
The Solution Provider’s Perspective
Financing should help create the yes — not show up after the no.
Your priority is to close projects, shorten the sales cycle and protect margin on services. When financing is treated as an afterthought, the customer may already have decided to stretch the old hardware another year, split the refresh across two budget cycles, cut the project to the endpoints that are actually failing, or go with a cheaper spec.
Do the whole refresh, not a third of it
Presenting financing early keeps a refresh scoped to the fleet rather than to the devices that have already died.
Keep services and software in the deal
Implementation, licensing and professional services are where your margin lives and the first thing a customer tries to trim. Financing the complete solution keeps them in the project.
Give the customer an end-of-term plan
Technology does not hold value the way a machine does. Structures with defined end-of-term options let a customer commit now without worrying about what they’re left holding in three years.
Move on the refresh cycle, not the budget cycle
When hardware reaches end of life or end of support, financing lets a customer act on that timeline instead of waiting for the next capital approval.
We Speak Technology
Built around the solutions your customers actually buy
FPG finances technology hardware, infrastructure and the software and services that go with it, from a single-site refresh to a multi-location rollout. We underwrite the buyer and understand that solution mix, project scope, deployment timeline and the balance of hardware to services can all influence how a transaction should be structured.
Servers, Storage & ComputeServers, storage arrays, hyperconverged infrastructure and on-premise compute refreshes.
Networking & Security HardwareSwitches, routers, wireless, firewalls and security appliances across single and multi-site deployments.
Devices & EndpointsLaptops, desktops, tablets, thin clients, mobile devices and endpoint fleets at scale.
AV & CollaborationConference room systems, displays and video walls, cameras, microphones, control systems and digital signage.
Unified CommunicationsPhone systems, contact center hardware, headsets and communications infrastructure.
Office TechnologyMultifunction printers and copiers, scanners, mailroom equipment and office systems.
Structured Cabling & Facility ITCabling, racks, UPS and power, cooling, access control and physical security infrastructure.
Software, Licensing & ServicesLicensing, subscriptions, implementation and professional services, included alongside the hardware they support.
Selling a multi-site rollout, a managed stack or a project where software and services are a large share of the number? FPG can structure financing around the complete solution — the mix affects how the transaction is built, and we’ll tell you up front what a given scope supports.
Why Solution Providers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every project.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles
- Hardware, software, licensing and services in one transaction
- Support for multi-site rollouts, refresh programs and multi-year deals
- A named finance team that works directly with your sales reps
People who understand the project and the sale
Technology deals are not generic business financing. Hardware is often the smaller half of the number, the solution spans licensing and services, and the asset does not hold value the way a machine does. FPG’s team works with sellers and buyers to structure the transaction around how the solution is actually put together — and to say early what a given mix will support.
Your FPG technology finance team
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Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the customer, the solution mix and what they want to happen at the end of the term. FPG can structure the sale around the project instead of forcing every buyer into the same financing box.
Equipment Finance Agreements
Traditional structures for customers that want predictable payments and ownership economics.
Purchase Options
Fixed-term structures designed for customers who intend to own the equipment at the end of the term.
End-of-Term Options
Structures that give a customer defined choices at the end of the term — return, renew or purchase — instead of being left with aging hardware.
Refresh Structures
Terms set to a customer’s hardware refresh cycle, so the financing and the technology turn over together.
Bundled Software & Services
Licensing, subscriptions, implementation and professional services financed alongside the hardware they support.
Deferred Payments
Structures that can help a customer get through deployment, migration and cutover before regular payments begin.
Step Payments
Lower early payments that step up over the term, useful for a phased rollout or a customer adding sites over time.
Multi-Site & Phased Rollouts
Structures that cover a full rollout, or add the next sites without restarting the process on every phase.
Implementation, licensing, services, freight and deployment can be included alongside the hardware. The balance of hardware to software and services affects how the transaction is structured, and FPG will tell you what a given scope supports.
How It Works
From quote to funded project
Your sales and engineering teams stay focused on the customer and the next project instead of chasing financing paperwork.
1
Scope the Solution
Your team builds the quote around the hardware, licensing and services the project requires.
2
Present Financing
Introduce payment options with the quote instead of waiting for a budget objection.
3
Customer Applies
The buyer completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity, confirm what the solution mix supports and set the structure.
5
Documents & Funding
FPG handles documents and funds the seller on delivery and acceptance.
6
Plan the Next Refresh
Your team moves on to the next site, the next phase or the next cycle.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA payment option they can put on the quote alongside the solution price
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live deal needs help
Payment-Based Selling
Help customers evaluate the payment, not just the project price.
Technology is already a monthly cost for most of these customers — subscriptions, support, connectivity. A monthly payment puts the hardware and the project in the same column, instead of a one-time capital request that competes with everything else in the budget.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $50,000Example: endpoint refresh with deployment, or a conference room build | $1,579 | $1,233 | $1,026 | $889 |
| $150,000Example: server and network refresh, or a multi-room AV project | $4,736 | $3,698 | $3,078 | $2,667 |
| $400,000Example: multi-site rollout with licensing and professional services | $12,628 | $9,860 | $8,208 | $7,112 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Technology Financing FAQ
Questions solution providers ask
Why should our sales team put financing on the quote instead of waiting for a budget objection?
Putting financing on the quote gives the customer more ways to evaluate the project. Instead of discussing only the project price, your rep can frame the decision around a predictable monthly cost alongside the subscriptions and support the customer already budgets for.
Can software, licensing and professional services be financed with the hardware?
Yes, licensing, subscriptions, implementation and professional services can be included alongside the hardware they support. The balance of hardware to software and services affects how the transaction is structured, so FPG will tell you up front what a given scope supports.
What happens at the end of the term?
Structures are available that give the customer defined end-of-term choices — return the equipment, renew, or purchase it — rather than being left holding aging hardware. Which options apply depends on the equipment and the transaction.
Can the term be matched to a refresh cycle?
Often, yes. Terms can be set to line up with a customer’s hardware refresh cycle so the financing and the technology turn over together. Availability depends on the transaction and credit approval.
Can a multi-site rollout be financed?
Yes. A full rollout can be structured as one transaction, or additional sites can be added later without restarting the process for every phase.
Can payments be structured around deployment and cutover?
Often, yes. Deferred structures can help a customer get through deployment, migration and cutover before regular payments begin, and step structures can support a phased rollout. Availability depends on the transaction and credit approval.
Is financing practical on smaller projects?
Yes. Application-only financing is available up to $350,000, which covers most refresh and build-out projects outright, so the process is built to be fast rather than paperwork-heavy.
How fast are decisions?
Most credit decisions come back in two to four hours. Larger rollouts, projects weighted toward software and services, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG’s direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your company in full on delivery and acceptance. The purchaser pays FPG based on the agreed terms. You receive payment, and FPG manages the financing from there.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise shrink the project or push it into next year’s budget.
Build Your Financing Program
Turn financing into a competitive advantage for your sales team.
Whether you sell servers and storage, networking, endpoint fleets, AV and collaboration, office technology or complete managed solutions, FPG can help you build a financing program designed to close projects, keep scope intact and give customers more ways to say yes.
Start your technology financing program
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend.