Built for Printing & Signage Equipment Sellers
OEMs · Dealers · Distributors · Integrators · Independent Equipment Sellers

Sell More Equipment with Financing Built for Printing & Signage.

Whether you're selling a $30,000 cutter or a $500,000 digital press, FPG helps your sales team present financing earlier and keep the deal moving forward.

Financing should not be the thing your team reaches for after a customer says the price is too high. Used earlier in the sales process, it becomes a competitive advantage that helps buyers focus on the payment, preserve cash and get to yes faster.

Build My Financing ProgramCall a Financing Expert

Start your printing & signage financing program

Tell us what you sell and how your team quotes. We'll build the program around your sales process.

A real person from our partnership team will reach out directly.

Built to Keep Deals Moving

Financing that works at the speed of an equipment sale

Fast decisions matter, but speed alone is not enough. Equipment sellers need flexibility, competitive structures and people who understand the equipment, the buyer and the transaction.

2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum.
Direct + 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done.
$350KApplication-only financing available up to $350,000, subject to credit approval.
Dedicated TeamReal people who understand production equipment, equipment sales and vendor programs.
The Equipment Seller's Perspective

Financing should help create the yes — not show up after the no.

Your priority is to move equipment, shorten the sales cycle and protect margin. When financing is treated as an afterthought, the buyer may already be comparing a lower-spec machine, a used unit or keeping the work outsourced another year.

Sell up instead of down

Presenting financing early helps a buyer step up to the configuration that actually fits the work, instead of choosing the machine that fits this month's cash.

Overcome payment objections

Shift the conversation from total purchase price to a monthly payment that can be compared with the jobs the equipment will bring in-house and the turnaround time it improves.

Protect margin

Give customers structure and payment flexibility before discounting the machine or the service package becomes the easiest way to save the deal.

Keep customers from walking

More financing options reduce the chance of losing a buyer simply because the first credit path or payment structure did not fit.

We Speak Printing & Signage

Built around the equipment your customers need to put to work

FPG finances new and used printing and signage equipment, bundled production packages and multi-asset configurations. We underwrite the buyer and understand that equipment type, condition, resale value and production requirements can all influence how a transaction should be structured.

Wide-Format Printing

UV, latex, solvent and eco-solvent printers for shops focused on output, image quality and production flexibility.

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Digital Production Printing

High-volume digital presses for commercial print, in-plant production and transactional environments built around speed and consistency.

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Cutting & Routing

Flatbed cutters, vinyl cutters, CNC routers and engraving systems for shops improving accuracy, throughput and finishing capability.

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Finishing & Bindery

Laminators, slitters, trimmers, folders, saddle stitchers and binding systems for operations improving turnaround time and finished quality.

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Sign Fabrication

Channel letter benders, welders, trim-cap systems and cabinet fabrication tools for businesses building production capacity.

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Apparel & Textile Graphics

Dye-sublimation systems, direct-to-film setups, heat presses and garment finishing equipment for teams expanding graphics capabilities.

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Display & Mounting

Mounting tables, applicators, heat-assist tools and framing equipment for shops improving installation prep and finishing consistency.

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Software & Workflow Technology

RIP software, color management, workflow automation and estimating systems, financed when bundled to support smoother production.

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Selling specialized systems, bundled production packages or equipment that spans multiple categories? FPG can build a financing solution around your sales process and your buyers' operating reality.

Why Equipment Sellers Use FPG

One financing relationship. More ways to get the deal done.

FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every opportunity.

More flexibility without more complexity

  • Direct lending plus access to 25+ strategic funding partners
  • Structures for A, B and C credit profiles
  • Fast decisions on straightforward transactions
  • Support for bundled hardware, software and multi-asset opportunities
  • A named finance team that works directly with your sales reps

People who understand the equipment and the sale

Printing and signage deals are not generic business financing. The equipment, application, production volume and customer profile all matter. FPG's team works with sellers and buyers to structure the transaction around the equipment and the way the shop will run it.

Jon McBride
Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
603.699.0740jmcbride@financialpc.com
Casey Goodell
Casey GoodellVP, Strategic Sales & Partner Development
603.422.8551cgoodell@financialpc.com
Kristopher Tozier
Kristopher TozierVP, Strategic Sales & Partner Development
603.519.9985ktozier@financialpc.com
Flexible Structures

Typical programs are not one-size-fits-all.

The right structure depends on the customer, the equipment and how the machine will generate revenue. FPG can structure the sale around the transaction instead of forcing every buyer into the same financing box.

Equipment Finance Agreements

Traditional EFA structures for customers that want predictable payments and ownership economics.

$1 Purchase Options

Fixed-term structures designed for customers who intend to own the equipment at the end of the term.

Residual Structures

Options that can reduce scheduled payments when a residual value makes sense for the asset and transaction.

Deferred Payments

Structures that can help a customer get through installation and training before regular payments begin.

Step & Seasonal Payments

Payment schedules aligned more closely with ramp-up periods, contract start dates or seasonal production cycles.

Bundled Software & Workflow

RIP software, color management, workflow automation and estimating systems can be financed when bundled with the equipment.

New Equipment

Programs for new presses, printers, cutters, finishing systems and full production packages.

Used Equipment

Financing for qualifying used equipment, including auction and private-party opportunities.

Installation, integration, freight and tooling can be included alongside the equipment, so customers can finance the complete setup rather than the machine alone.

How It Works

From equipment quote to funded sale

Your sales team stays focused on the customer and the next machine instead of chasing financing paperwork.

1

Quote the Equipment

Your rep builds the proposal around the customer's production need.

2

Present Financing

Introduce payment options early instead of waiting for a price objection.

3

Customer Applies

The buyer completes the branded application from a phone or desktop.

4

FPG Structures the Deal

We underwrite the opportunity and determine the best available structure.

5

Documents & Funding

FPG handles documents and funds the seller once installation is complete.

6

Sell the Next Machine

Your reps stay focused on customers, inventory and the next opportunity.

The goal: make financing part of the sales motion without turning your sales team into a finance department.

Program Capabilities

Everything your team needs to use financing as a sales tool

FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce.

Custom Program Design

A financing structure built around how you sell.

What it isRate tiers, terms and approval bands established with your team
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing

Co-Branded Financing Assets

Marketing support that helps make financing visible before the objection.

What it isFlyers, trade show and open-house collateral, co-branded emails and financing content for your website
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote

Sales & Quote Tools

Make monthly-payment selling easier for your team.

What it isBranded application, payment calculators and ROI tools hosted on FPG's website with your brand
You getTools that support payment-based selling without building technology internally
Your reps getA simple way to move from machine price to a financing conversation

Ongoing Enablement

A dedicated finance team that stays engaged after launch.

What it isDeal support, rep training, program reviews and co-branded collateral
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live deal needs help
Payment-Based Selling

Help customers evaluate the payment, not just the price.

A monthly payment can make it easier for a shop to compare the cost of the equipment with the work it will bring in-house, the turnaround time it improves and the cash it can preserve.

Equipment price36 months48 months60 months72 months
$50,000Example: cutter, heat press or finishing unit$1,579$1,233$1,026$889
$100,000Example: wide-format printer or fabrication package$3,157$2,465$2,052$1,778
$250,000Example: digital production press or full production line$7,893$6,163$5,130$4,445

Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.

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Printing & Signage Equipment Financing FAQ

Questions equipment sellers ask

Why should our sales team introduce financing before a customer objects to price?
Introducing financing earlier gives the customer more ways to evaluate the purchase. Instead of discussing only total price, your rep can also frame the decision around monthly cash flow, preserved working capital and how quickly the equipment can start producing billable work.
What types of financing structures can FPG offer?
Depending on the transaction and credit profile, structures can include equipment finance agreements, $1 purchase options, residual structures, deferred payments, step payments, seasonal payments, and financing for new or used equipment.
Can software and workflow technology be financed with the equipment?
Yes. RIP software, color management, workflow automation and estimating systems can be financed when bundled with the equipment, so the customer finances the production setup rather than the hardware alone.
Can installation, freight and training be included in the financing?
Yes. Installation, integration, freight and tooling can be included alongside the equipment. Amounts and structure are subject to credit approval.
How fast are decisions?
Most credit decisions come back in two to four hours. Larger packages, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your dealership in full on delivery and acceptance. The purchaser pays FPG based on the terms of the loan. You receive payment, and FPG ensures the loan is fulfilled.
Vendor Partner Result

Financing support that helps create more sales opportunities

30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”
— FPG Client | Vendor Partner

The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise slow the deal down.

Build Your Financing Program

Turn financing into a competitive advantage for your sales team.

Whether you sell wide-format printers, digital presses, cutters, bindery systems, sign fabrication equipment or workflow technology, FPG can help you build a financing program designed to move equipment, keep deals moving and give customers more ways to say yes.

(603) 696-7076partners@financialpc.com

Start your vendor program

All financing is subject to credit approval. Rates, terms and payment examples shown on this page are illustrative and are not an offer or commitment to lend. Section 179 information is general and not tax advice; consult a qualified tax advisor.
Licensed California Finance Lender #60DBO-187413