Built for Veterinary Equipment Sellers
Manufacturers · Distributors · Dealers · Diagnostic Equipment Providers · Practice Technology Companies

Sell More Veterinary Equipment with Financing Built for Practice Growth.

Whether your customer is upgrading diagnostic technology, adding a new treatment capability or equipping an entire practice, FPG helps your sales team introduce financing earlier and keep the opportunity moving.

Financing should not be the conversation you save until price becomes an obstacle. Presented earlier, it gives veterinary practices another way to evaluate an investment—around manageable monthly payments, preserved cash and the value the equipment can bring to the practice.

Start your veterinary equipment financing program

Tell us what you sell and how your team goes to market. We’ll work with you to build a financing program around your sales process and your customers.

A real person from our partnership team will reach out directly.

Built to Keep Opportunities Moving

Financing that supports the way veterinary equipment is sold

Veterinary practices have different goals, budgets and growth plans. Your financing partner should be ready to work through those differences with you.

Fast DecisionsResponsive support helps your reps keep momentum when a customer is ready to move forward.
Direct + 25+FPG is a direct lender with access to 25+ strategic funding partners, giving your team more ways to structure qualifying opportunities.
Flexible StructuresFinancing can be structured around the equipment, customer and business need rather than a one-size-fits-all approach.
Dedicated TeamReal people who understand equipment sales and stay available when your reps or customers need help.
The Veterinary Equipment Seller Perspective

Help the practice see the opportunity—not just the equipment price.

Veterinary practices invest in equipment to expand capabilities, modernize care and support the growth of the business. When the conversation stays focused only on total purchase price, worthwhile investments can become harder to move forward. Financing gives your sales team another way to frame the decision.

Make larger investments easier to evaluate

Help customers consider the equipment through a monthly-payment conversation rather than requiring them to absorb the entire cost at once.

Preserve practice cash

Give practice owners an alternative to using cash they may want available for staffing, inventory, operations or other growth priorities.

Support practice expansion

Financing can help customers evaluate equipment that adds diagnostic, treatment or service capabilities to their practice.

Reduce friction at the point of sale

Give your reps a financing resource they can introduce early rather than scrambling for options after an objection arises.

Equipment We Finance

Built around the technology veterinary practices rely on

FPG supports equipment financing across a broad range of veterinary practice needs, from individual equipment purchases to larger equipment packages.

Digital Radiography & Imaging Systems
Ultrasound Equipment
Anesthesia & Patient Monitoring Systems
Veterinary Dental Equipment & Imaging
Surgical Equipment
Laboratory & Diagnostic Analyzers
Treatment Tables & Practice Equipment
Multi-Equipment Practice Packages
Why Veterinary Equipment Sellers Use FPG

One financing relationship. More ways to support the sale.

Your team should not have to become a finance department to offer customers meaningful payment options. FPG combines direct lending capabilities, access to 25+ strategic funding partners and a dedicated team that works alongside your sales organization. The goal is simple: reduce friction for your reps while giving veterinary practices more ways to move forward with the equipment they need.

More flexibility without more complexity

  • Direct lending plus access to 25+ strategic funding partners
  • Financing structures built around the transaction
  • Support for a broad range of business profiles
  • Options for individual equipment and multi-equipment opportunities
  • A finance team available to your sales reps and customers

People who understand that the purchase is bigger than the equipment

A diagnostic system, dental suite or treatment platform can represent an important step in a practice’s growth. We work with your team and the customer to understand the equipment, the business need and the financing structure that makes sense.

Real people. Real expertise. Real growth.

Peg Nielsen
Peg NielsenSVP - Healthcare Vendor Finance
Kevin Angelo
Kevin AngeloManager, Sales & Client Development
Flexible Structures

The right structure depends on the practice, the equipment and the goal.

FPG helps evaluate financing structures around the individual opportunity rather than forcing every customer into the same box.

Predictable Payment Structures

Help practices plan around consistent scheduled payments.

Purchase Options

Structures available for customers whose goal is equipment ownership.

Residual-Based Structures

Options that may help align scheduled payments with the expected value and use of qualifying equipment.

Deferred Payment Structures

Give qualifying customers time to put equipment into use before regular payments begin.

Step Payment Structures

Payment schedules designed to better align with a practice ramping up a new service or capability.

New & Used Equipment

Financing options for qualifying new and pre-owned veterinary equipment.

How It Works

From equipment quote to financed sale

Your reps stay focused on the practice and the equipment—not chasing financing paperwork.

1

Build the Equipment Proposal

Your rep identifies the equipment and configuration that fits the practice.

2

Introduce Financing

Bring financing into the conversation early and give the customer another way to evaluate the investment.

3

Customer Applies

The customer completes the financing application.

4

FPG Reviews the Opportunity

Our team evaluates the customer, equipment and available financing structures.

5

Documents Move Forward

FPG coordinates the financing documentation and communicates with the parties involved.

6

Keep Selling

Your team gets back to helping the next practice find the right equipment.

The goal is to make financing a natural part of your sales process without asking your reps to become financing experts.

Program Capabilities

Everything your team needs to make financing easier to sell

Custom Program Design

A financing approach built around your sales process and equipment.

What it isA financing approach built around your sales process and equipment.
You getA program designed to complement the way your organization sells.
Your reps getClear guidance for introducing financing.

Co-Branded Financing Assets

Financing content that brings your brand and FPG together.

What it isFinancing content that brings your brand and FPG together.
You getSupport for campaigns, events and customer communications.
Your reps getReady-to-use materials that make the financing conversation easier.

Sales & Quote Tools

Resources designed to support payment-based selling.

What it isResources designed to support payment-based selling.
You getA simpler way to incorporate financing into the customer journey.
Your reps getA path from equipment price to a monthly-payment conversation.

Ongoing Enablement

A financing team that remains engaged after launch.

What it isA financing team that remains engaged after launch.
You getContinued program and opportunity support.
Your reps getReal people to call when a customer needs help.
Payment-Based Selling

Help practices evaluate the payment, not just the price.

A monthly payment can help a veterinary practice compare the cost of new equipment with the diagnostic capabilities, services and growth opportunities that equipment can support—while preserving cash for the rest of the business.

Equipment Investment36 Months48 Months60 Months72 Months
$75,000Premium ultrasound, surgical suite or diagnostic equipment package$2,368$1,849$1,539$1,334
$150,000CT system or multi-modality diagnostic equipment package$4,736$3,698$3,078$2,667
$250,000Advanced imaging, surgical and multi-equipment practice package$7,893$6,163$5,130$4,445

Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.

Veterinary Equipment Financing FAQ

Questions veterinary equipment sellers ask

Why introduce financing before a practice objects to price?
Introducing financing earlier gives the customer another way to evaluate the investment. Your rep can discuss monthly payments and business priorities alongside the total equipment price.
What types of veterinary equipment can be considered?
FPG works with a broad range of diagnostic, imaging, treatment, dental, surgical and practice equipment, including qualifying multi-equipment packages.
Can FPG support different customer situations?
FPG is a direct lender with access to 25+ strategic funding partners. That flexibility gives our team additional ways to evaluate qualifying opportunities.
Can you work directly with our customer?
Yes. Our goal is to support your sales process while helping the customer understand the available financing structure and next steps.
Does our sales team need to become financing experts?
No. FPG is there to handle the financing conversation and support your reps throughout the opportunity.
Vendor Partner Result

Financing support that helps create more sales opportunities

30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”
— FPG Client | Vendor Partner

The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise slow the deal down.

Build Your Financing Program

Give your sales team another way to help practices say yes.

Whether you sell diagnostic equipment, treatment technology, complete practice packages or specialized veterinary systems, FPG can help you build a financing program designed to reduce friction and support more sales opportunities.

More than capital. A true partnership.

Start your vendor program