Built for Beverage Equipment Sellers
OEMs · Dealers · Distributors · Integrators · Independent Equipment Sellers
Sell More Equipment with Financing Built for Beverage Production.
Whether you're selling a few fermenters, a canning line or a full brewhouse expansion with tanks, glycol and packaging, FPG helps your sales team present financing earlier and keep the project moving forward.
Financing should not be the thing your team reaches for after a producer says the cash isn't there. Used earlier in the sales process, it becomes a competitive advantage that lets a buyer compare a monthly payment against the co-packing fees they already pay and the capacity they're turning away.
Start your beverage equipment financing program
Tell us what you sell and how your team quotes. We'll build the program around your sales process.
A real person from our partnership team will reach out directly.
Built to Keep Projects Moving2–4 hrsMost credit decisions come back within hours, helping sales teams maintain momentum. Direct & 25+FPG is a direct lender with access to 25+ strategic funding partners for more ways to get a deal done. $350KApplication-only financing available up to $350,000, subject to credit approval. Dedicated TeamReal people who understand production assets, equipment sales and vendor programs.
Financing that works at the speed of an equipment sale
Fast decisions matter when a producer is working against crush, a distribution commitment or a seasonal peak that will not move. Speed alone is not enough — sellers also need flexible structures and people who understand the equipment, the buyer and the project.
The Equipment Seller's Perspective
Financing should help create the yes — not show up after the no.
Your priority is to move equipment, shorten the sales cycle and protect margin. When financing is treated as an afterthought, the producer may already have decided to keep co-packing, buy used tanks of unknown condition, phase the project down to a fraction of what they need, or wait another season.
Compare the payment to co-packing spend
A producer paying a mobile canner or co-packer per case is already carrying the cost. A monthly payment turns a capital decision into a comparison against money they're spending today.
Keep the project whole
Presenting financing early keeps tanks, glycol, filtration and packaging in the same project instead of phased out one piece at a time over three years.
Sell capacity before they turn volume away
Growing brands often cap out before they can fund an expansion. Financing lets a producer add capacity in time to take the account rather than after losing it.
Protect margin
Give customers structure and payment flexibility before discounting the system or absorbing install costs becomes the easiest way to save the deal.
We Speak Beverage Production
Built around the equipment behind every batch
FPG finances new and used beverage production equipment, from a few tanks to a complete plant build-out. We underwrite the buyer and understand that equipment type, condition, resale value and production requirements can all influence how a transaction should be structured.
Brewing & FermentationBrewhouses, mash and lauter systems, fermenters and brite tanks for new builds and capacity expansion.
Distilling & SpiritsStills, mash systems, fermenters, barrel handling and spirits production equipment.
Winemaking & CiderPresses, destemmers, crush equipment, tanks and cellar systems for wineries and cideries.
Tanks & Cellar EquipmentJacketed tanks, process piping, pumps, valves and CIP systems that tie the cellar together.
Filtration, Carbonation & BlendingFiltration, centrifuges, carbonation, blending and water treatment systems.
Canning, Bottling & FillingCanning lines, bottling lines, fillers, seamers and depalletizers for bringing packaging in-house.
Kegging & PackagingKeg washers and fillers, labelers, case packers and end-of-line packaging equipment.
Glycol, Utilities & Cold StorageGlycol chillers, boilers, air compressors, CO2 and nitrogen systems, and cold storage.
Selling a full build-out or an expansion that spans cellar, packaging and utilities? FPG can structure financing around the complete project rather than one quote at a time.
Why Equipment Sellers Use FPG
One financing relationship. More ways to get the deal done.
FPG combines direct lending, in-house underwriting and a network of strategic funding partners. That gives your sales team more flexibility without forcing them to manage multiple lender relationships on every opportunity.
More flexibility without more complexity
- Direct lending plus access to 25+ strategic funding partners
- Structures for A, B and C credit profiles, including growing craft producers
- Fast decisions on straightforward transactions
- Support for multi-asset build-outs spanning cellar, packaging and utilities
- A named finance team that works directly with your sales reps
People who understand the equipment and the sale
Beverage deals are not generic business financing. The equipment, the install, the production calendar and the customer's distribution commitments all matter. FPG's team works with sellers and buyers to structure the transaction around the equipment and the way the producer will run it.
Your FPG beverage equipment finance team
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Jon McBrideSVP, Growth & Strategic Partnerships — Hard Assets
Casey GoodellVP, Strategic Sales & Partner Development
Kristopher TozierVP, Strategic Sales & Partner Development
Flexible Structures
Typical programs are not one-size-fits-all.
The right structure depends on the customer, the equipment and when the production actually starts. FPG can structure the sale around the producer's calendar instead of forcing every buyer into the same payment pattern.
Equipment Finance Agreements
Traditional structures for customers that want predictable payments and ownership economics.
Purchase Options
Fixed-term structures designed for customers who intend to own the equipment at the end of the term.
Residual Structures
Options that can reduce scheduled payments when a residual value makes sense for the asset and transaction.
Deferred Payments
Structures that can help a producer get through installation, start-up and first production runs before regular payments begin.
Seasonal Payments
Payment schedules that can be aligned with crush, peak production season or a producer's distribution calendar.
Step Payments
Lower early payments that step up over the term, useful for brands ramping into new accounts or new markets.
Multi-Asset & Build-Out Packages
One transaction covering tanks, glycol, packaging and utilities instead of separate paperwork for each quote.
New & Used Equipment
Financing for new equipment and for qualifying used tanks and systems, including auction and plant closure opportunities.
Installation, rigging, freight and utilities work can be included alongside the equipment, so customers can finance the complete working setup rather than the vessel alone.
How It Works
From equipment quote to funded sale
Your sales team stays focused on the customer and the next project instead of chasing financing paperwork.
1
Quote the Equipment
Your rep builds the proposal around the volume, the packaging format and the capacity the producer needs.
2
Present Financing
Introduce payment options early instead of waiting for a cash flow objection.
3
Customer Applies
The buyer completes the branded application from a phone or desktop.
4
FPG Structures the Deal
We underwrite the opportunity and determine the best available structure.
5
Documents & Funding
FPG handles documents and funds the seller once installation is complete.
6
Sell the Next Expansion
Your reps stay focused on customers, build-outs and the next opportunity.
The goal: make financing part of the sales motion without turning your sales team into a finance department.
Program Capabilities
Everything your team needs to use financing as a sales tool
FPG builds the program around your sales process and supports the tools, training and marketing needed to make financing easy to introduce — in the quote, at a trade show or during a plant visit.
Custom Program Design
A financing structure built around how you sell.
You getA program that supports your margin and close rate
Your reps getSimple guidance for when and how to introduce financing
Co-Branded Financing Assets
Marketing support that helps make financing visible before the objection.
You getAccess to our CMO for special co-branded marketing campaigns and financing content
Your reps getReady-to-use assets that make financing easier to introduce and promote
Sales & Quote Tools
Make monthly-payment selling easier for your team.
You getTools that support payment-based selling without building technology internally
Your reps getA simple way to move from project cost to a financing conversation
Ongoing Enablement
A dedicated finance team that stays engaged after launch.
You getVisibility and support across active financing opportunities
Your reps getSomeone to call when a live deal needs help
Payment-Based Selling
Help customers evaluate the payment, not just the project cost.
A producer paying a co-packer or mobile canner per case already has a recurring cost. A monthly payment puts the equipment in those same terms, alongside the margin they keep and the capacity they stop turning away.
| Equipment Investment | 36 Months | 48 Months | 60 Months | 72 Months |
|---|---|---|---|---|
| $75,000Example: fermenter set with glycol, or an entry canning line | $2,368 | $1,849 | $1,539 | $1,334 |
| $250,000Example: brewhouse expansion or a production canning line | $7,893 | $6,163 | $5,130 | $4,445 |
| $600,000Example: full build-out across cellar, packaging and utilities | $18,942 | $14,790 | $12,312 | $10,668 |
Illustrative estimates only. Rates, terms and structures are subject to credit approval and may vary.
Beverage Equipment Financing FAQ
Questions equipment sellers ask
Why should our sales team introduce financing before a customer raises a cash flow objection?
Introducing financing earlier gives the producer more ways to evaluate the purchase. Instead of discussing only project cost, your rep can frame the decision around monthly cash flow and compare it against the co-packing or mobile canning fees the customer already pays.
Can tanks, glycol, packaging and utilities be financed in one transaction?
Yes. A build-out spanning cellar equipment, packaging and utilities can be structured as a single transaction rather than separate paperwork for each quote, which also keeps projects from being phased down one piece at a time.
Can installation, rigging and freight be included in the financing?
Yes. Installation, rigging, freight and related utilities work can be included alongside the equipment. Amounts and structure are subject to credit approval.
Can payments be structured around crush or peak season?
Yes. Seasonal, step and deferred structures can align payments with crush, peak production season or a producer's distribution calendar rather than spreading them evenly across twelve months. Availability depends on the transaction and credit approval.
Can FPG help growing craft producers with shorter operating histories?
Often, yes. FPG is a direct lender with in-house underwriting and access to 25+ strategic funding partners, so A, B and C credit profiles can be placed. A thinner profile usually means a shorter term or a down payment rather than a decline.
Do you finance used tanks and equipment from closures or auctions?
Yes. FPG finances new and qualifying used beverage equipment, including auction and plant closure purchases. Age, condition and resale value typically affect the term rather than eligibility.
How fast are decisions?
Most credit decisions come back in two to four hours. Full build-outs, larger projects, unusual structures or more complex credit situations can require additional review.
What happens when a deal does not fit FPG's direct-lending box?
FPG also works with 25+ strategic funding partners. That gives the team additional ways to structure qualifying transactions without forcing the seller to manage separate lender relationships.
When does the seller get paid?
FPG funds your company in full once installation is complete. The purchaser pays FPG based on the agreed terms. You receive payment, and FPG manages the financing from there.
Vendor Partner Result
Financing support that helps create more sales opportunities
30%reported increase in pipeline
“FPG has been instrumental in driving opportunities in our pipeline. Their strategic insights and tailored solutions increased our pipeline by 30%.”— FPG Client | Vendor Partner
The value is not just access to capital. It is giving the sales team another tool to keep an opportunity moving when price, payment structure or credit flexibility could otherwise slow the deal down.
Build Your Financing Program
Turn financing into a competitive advantage for your sales team.
Whether you sell brewhouses, stills, tanks, filtration, canning lines or the glycol and utilities behind them, FPG can help you build a financing program designed to move equipment, keep projects whole and give producers more ways to say yes.
Start your beverage equipment financing program
All financing is subject to credit approval. Terms and structures vary based on the customer and transaction. Payment examples shown on this page are illustrative and are not an offer or commitment to lend.